Spring 2025 | DSU Events

MARCH 25-27, 2025

DSU SPRING 2025

Irving Convention Center
500 W. Las Colinas Blvd, Irving, TX

Event Overview

Mark your calendars for our most talked-about event of the year! The Annual DSN Global Celebration and DSU Spring are coming this March and you'll want to make plans now to attend!

You can expect a best-in-class speaker line-up, in-demand topics and the best networking in the channel for executives.

DSU is free for all active corporate direct selling executives and event sponsors.

Schedule

TUESDAY, MARCH 25

Cocktail Reception & Welcome

6:00 PM - 7:00 PM

DSU Global Celebration*

7:00 PM - 9:00 PM

WEDNESDAY, MARCH 26

7:45 AM - 9:00 AM

Check in, coffee & continental breakfast

General Session 1

9:00 AM - 12:00 PM

Lunch & Networking (meal provided)

12:00 PM - 1:00 PM

General Session 2

1:00 PM - 5:00 PM

AI WORKSHOP WITH BLAKE MALLEN

5:00 PM - 6:30 PM

Networking Reception

6:00 PM - 8:00 PM

THURSDAY, MARCH 27

General Session 1

9:00 AM - 12:00 PM

Lunch & Networking (meal provided)

12:00 PM - 1:00 PM

General Session 2

1:00 PM - 5:00 PM

LEGAL & COMPLIANCE WORKSHOP*

1:00 PM - 4:00 PM

*Additional registration required

Speakers

Learn from the industry pioneers, seasoned executives and visionary leaders who are shaping direct selling. Our speakers are poised to ignite inspiration, spark meaningful dialogue and provide actionable insights to propel your business to new heights.

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling Partners & Direct Selling News
CEO →

Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

BRETT DUNCAN

Strategic Choice Partners
Partner →

"Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital strategic consulting.

He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of Marketing Manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.

For many years, Brett’s vision was to create a business that helps direct selling companies energize their ideas. In March 2014, he started his own firm built on that very premise, and it quickly evolved into Strategic Choice Partners. It’s a business development firm built specifically to help direct selling companies make their ideas happen, and happen faster. It’s about energizing your ideas with the insights and expertise to construct the right plan, build the right team and execute with excellence. "

JOHN ADDISON

Addison Leadership Group
CEO →

Back in 1977, Primerica’s founders recognized the pressing need for their friends, family and community members to have access to financial education and the right financial solutions that could help them live better lives and prepare for the future. Now, nearly 50 years later Primerica is ranked #7 on the DSN Global 100 List with 2022 revenue of $2.72B. Primerica reported revenue for 2023 of $2.82B, growing $100M over 2022.

John is the former Co-CEO of Primerica and is now on the board of directors. He helped to shape Primerica’s culture as well as navigate a tedious break from Citigroup that skyrocketed profits and made National headlines in 2010. Now “rewired” after his tenure with Primerica, John is the CEO of Addison Leadership Group, INC. He travels the world as a keynote speaker and consultant, he is also a best-selling author.

KIRSTEN AGUILAR

SeneGence
EVP Global Marketing →

Kirsten is focused on leading brand strategies to take innovative products to market and spotlight SeneGence to the masses in her role as the Senior Vice President of Global Marketing. She has seen SeneGence through substantial growth cycles, international expansion and most currently, a massive digital transformation. She prioritizes the sales and international growth goals of the company and manages departments across global locations.

She thrives on collaboration and pride in building teams that are innovation and take pride in their work. Kirsten is also a proud board member of The Make Sense Foundation®, SeneGence’s nonprofit organization which focuses on giving back to our communities in need.

NANCY BOGART

Jordan Essentials
Founder & CEO →

Nancy Bogart, Founder & CEO, Jordan Essentials, launched her company from her kitchen table with a homemade Lotion Bar, toddlers at her feet, and a desire to create a healthy product that she could share and sell to earn extra income. Twenty-three years later, she leads a multimillion-dollar company and is fulfilling her dream of empowering women while helping others live healthier, more vibrant lives.

BRET BONACORSI

jBloom
Co-Founder & CEO →

Bret Bonacorsi is the CEO and co-founder of jBloom, a direct sales jewelry company based in St. Peters, Missouri. Established in 2004 alongside his wife, Jennifer, jBloom has grown into a nationally recognized brand with designers across 46 states.

Before jBloom, Bret's career involved extensive business travel. Recognizing the potential in Jennifer's jewelry designs, he encouraged her to host home parties where women could design their own jewelry, leading to the creation of U Design Jewelry in 2004. This venture evolved into jBloom in 2013, focusing on personalized jewelry crafted in-house.

Under Bret's leadership, jBloom has achieved significant milestones, including the acquisition of Plunder Design in 2024, expanding the company's reach and offerings. The company has also been recognized on the Inc. 5000 list, ranking #547 in 2017.

Bret emphasizes a community-focused company culture, ensuring designers and team members feel valued and supported. He and Jennifer are committed to philanthropy, notably through substantial donations to Basket of Hope, a charity aiding children with serious illnesses.

Residing in Weldon Spring, Missouri, Bret and Jennifer have four daughters, all of whom have been involved in the family business. Bret continues to lead jBloom with a focus on growth, innovation, and community impact.

JENNIFER BONACORSI

jBloom
Co-Founder & President →

Jennifer Bonacorsi is the co-founder and president of jBloom, a direct sales jewelry company based in St. Peters, Missouri that empowers women across the United States to start their own jewelry businesses.

Before establishing jBloom, Jennifer Bonacorsi was a special education teacher who chose to become a stay-at-home mother to raise her four daughters. During this time, she discovered a passion for jewelry-making, creating pieces that quickly garnered interest from others. In 2004 Jennifer and her husband Bret, founded U Design Jewelry, a direct sales jewelry company which was later rebranded in

Under Jennifer’s leadership as president and co-founder, jBloom has grown from a home-based operation into a nationally recognized brand with over 1,800 designers across 47 states. The company now operates out of a 40,000-square-foot facility and has been celebrated as one of the top 50 fastest-growing businesses in St. Louis. Jennifer’s innovative vision has also earned her the prestigious Future 50 Award twice from St. Louis Small Business Monthly.

She has overseen donations of over 20,000 necklaces to Basket of Hope, a local charity supporting children with serious illnesses. Known for fostering a family-oriented culture at jBloom, Jennifer leads with authenticity and care, building strong connections with both her team and the designers she supports.

HEATHER CHASTAIN

Bridgehead Collective
Founder & CEO →

With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table.

Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.

BRIAN DILL

Norwex
Vice President of Sales →

Norwex offers more than cleaning products. They advocate a simpler, more natural and sustainable way of living, free of unnecessary toxins. Norwex was founded in Norway in 1994 and debuted in the US in 1999. Norwex brings the same care and concern to their personal care products as they do to the home cleaning products they are so well known for. Norwex’s skincare helps restore skin’s natural balance by strengthening and protecting it from outside elements. The unique formulas help nurture, protect and revive the skin—leaving it hydrated, restored and naturally glowing.

Brian, Norwex’s VP of US Sales, has over 25 years of experience providing senior and executive-level sales leadership. Brian is a proven leader who achieved or exceeded annual revenue and sales goals in every Norwex market as well as oversaw a $14M increase in sales two years in a row. Brian also successfully opened new Norwex markets in Austria, Sweden and Malaysia.

ASPEN EMRY

Bravenly
CEO & Founder →

Aspen is a former Spanish teacher turned entrepreneur, trainer, mentor, leadership coach and author of the book Chase Your Brave.

She has a heart for teaching and developing others, and that will never change. Aspen started in the network marketing industry back in the early 2000’s. She achieved top ranks in multiple companies due to being able to cast vision, develop and layer leadership within an organization, rise up those leaders, duplicate a system, teach, train and coach a large team of people in an effective way.

Aspen has been featured twice in Success From Home Magazine, and has been interviewed for various blogs, books, podcasts and stories regarding her experience and success in the industry. She knows how to maximize production, cast a vision, influence and challenge people, and help them work through the tough stuff of life. She has also worked on the corporate side of network marketing as a Senior Field Development Regional Manager, where she was able to impact and support an even larger network of people than ever before. She helped with recognition and expansion strategies, all while supporting and growing an existing network of distributors globally.

The bottom line is she LOVES people. Aspen thrives off of coaching and mentoring, and helping people realize their full potential while making their dreams come true. It doesn't feel like work when you are doing what you love!

Aspen is currently the CEO and Founder of Bravenly Global, LLC.

MICHAEL FALLQUIST

Think Energy
Founder & CEO →

Mike Fallquist is Chief Executive Officer of Think Energy. Think Energy is a fast-growing sustainable energy company offering clean electricity and community solar products to residential and small commercial customers across 18 states and the District of Columbia.

Think Energy is a portfolio company of Energywell where Mike serves as a Director & Chief Executive Officer. Funded in November 2021, Energywell is an investment company with a $100 million capital commitment from Oaktree Capital Management, L.P. and Hartree Partners L.P. to create a technology-driven sustainable energy platform.

Prior to his role with Energywell, Mike served as Chief Executive Officer & Director of Crius Energy, a publicly listed retail energy and solar provider that served approximately 1.4 million customers and generated revenue of $1.235 billion and adjusted EBITDA of $88.8 million in 2018. He was responsible for capital markets activities and successfully raised C$330.8 million through four public offerings on the Toronto Stock Exchange. He led the successful acquisition of 12 companies in the retail energy and solar industries, including TriEagle Energy, U.S. Gas & Electric, SunEdison and Verengo Solar. He developed innovative sales and marketing partnerships with iconic companies such as Comcast and SolarCity, and led initiatives for Crius Energy that resulted in several awards, including receiving the Energy Supplier of the Year award at the Energy Marketing Conference in 2014 and multiple J.D. Power Awards for the “highest in residential customer satisfaction.”

Crius Energy was acquired by Vistra Energy on July 15, 2019, for a total enterprise value of approximately C$650 million.

Prior to this, Mike was the Founder & Chief Executive Officer of Regional Energy Holdings, a privately held company that owned and operated multiple retail energy companies. It was acquired by Crius Energy in 2012. In this role, he created a new category in retail energy offering higher quality renewable energy products to consumers through the Viridian Energy brand and pioneered the “white label” sales strategy with Cincinnati Bell, FairPoint Communications and Frontier Communications. These innovative sales strategies resulted in adding more than 250,000 customers in less than three years. He was named Ernst & Young Entrepreneur of the Year Award in the Clean-Tech category for the New York region in 2012.

Earlier, Mike was Chief Operating Officer of Commerce Energy, a deregulated provider of electricity and natural gas products serving approximately 150,000 customers in 10 states. He was recruited to be part of the executive management team that turned around the company. He planned and implemented a successful company-wide restructuring, resulting in annual expense savings of nearly $11 million.

Beyond the retail energy industry, Mike has held various roles in commodities, finance and consulting, including work for the Macquarie Group in Australia and in the United States, Deloitte Consulting and Towers Perrin.

Mike earned a Master of Business Administration at the Cornell University Johnson Graduate School of Management in Ithaca, NY. He earned a Bachelor of Arts, Economics Concentration, at Colgate University in Hamilton, NY, where he was New York State NCAA Rowing Champion and President of the Men’s Rowing Team.

STEVE FIFE

LifeVantage
CEO →

Steve Fife likes to exceed expectations. And that might be putting it mildly. Because when it comes to his career and success, he definitely exceeds ours. Steve brings over three decades and a lot of financial leadership experience to LifeVantage where he uses big-picture strategic thinking and an in-the-weeds work ethic to create a healthy financial organization by focusing on delivering our growth strategy while creating value for customers, shareholders, and employees.

Steve is passionate about bringing affordable, science-based products to market as well as seeing companies reach their potential. Before joining LifeVantage, he served as Chief Financial Officer and Chief Operating Officer at Evidera, Inc., a private equity sponsored professional services firm that provides outcomes research, market access, data analytics and epidemiology services to pharmaceutical companies. Prior to that, he worked as Chief Financial Officer for several publicly traded companies, including Active Power, Inc. and LECG. In addition, he served in several senior financial roles for Gilead Sciences, Amkor Technologies and JDS Uniphase. In other words, he’s really good at what he does. Steve is a Certified Public Accountant (inactive) in the State of California and holds a Bachelor of Science degree in Accounting from Brigham Young University.

NATE FRAZIER

Modere
CEO →

Nate is a visionary executive in the health, wellness, and beauty industry, boasting more than two decades of omnichannel leadership and world-class brand building experience across retail, digital, and franchise operations.

Prior to joining Modere, Nate held senior leadership roles at GNC, the largest global specialty retailer of nutritional products. He served as Vice President of Franchising (2017-2019), Senior Vice President of Operations (2019-2021), and most recently, Executive Vice President and Chief Operating Officer. As COO, he provided global oversight of more than 8,000 employees, over 5,000 retail locations and over 60,000 wholesale accounts.

Nate also brings valuable retail management experience, including as Vice President of Field Operations for Mattress Firm, as well as at Helzberg Diamonds, Abercrombie & Fitch, and GameStop.

He holds a B.S. in asset management from Eastern Kentucky University.

EDDIE GARCIA

Realty of America
Founder & CEO →

"FOR APPROVAL from https://negociosnow.com/eduardo-eddie-garcia/

Eduardo “Eddie” Garcia started Realty of Chicago and has grown it into a business with more than 200 agents and four offices. It has closed more than $1 billion in sales.

Garcia is an award-winning business leader with over a decade of experience in management and as chief executive officer and founder of Realty of Chicago, the largest Latino-owned real estate company in the Chicagoland area. The company has received industry-wide recognition for growth in real estate, housing, and economic development.

Originally from Mexico and undocumented, Garcia came to Chicago at the age of 5 and became a U.S citizen at the age of 12. After several odd jobs in the retail and failed attempts to earn a college degree, he stumbled across real estate and passed the state examination on the first attempt. Since then, Realty of Chicago has become a household name in the industry, with 200-plus agents, four office locations, has closed over $1 billion in sales, and has received myriad of recognitions and awards including Chicago’s Managing Broker of the Year Award from the Chicago Association of Realtors in 2015, Top 1% Producer by the Association of Realtors Award in 2013, Top 250 Producer Award from the National Association of Hispanic Real Estate Professional in 2019, and Crain’s Chicago Business 40 Under 40 Award in 2020.

Garcia annually hosts the Back-to-School event, donating over 2000 backpacks for children K-12 filled with school supplies, and hosts the Turkey Drive event that feeds over 50,000 disenfranchised families during the holidays. He has served on the board for Youth Crossroads and Boys Clubs of America in Cicero and has contributed to various nonprofit organizations.

Realty of Chicago continues to grow and expand its services throughout Chicagoland and suburbs."

GORDON HESTER

PM-International
Chief Sales Officer for the Americas →

Gordon is a direct selling industry veteran, lecturer, consultant and author and brings three decades of experience to the PM-International team, with an emphasis on strategic development, analysis and sales. He’s worked in both the operational and field side of the direct selling industry and now leads sales strategy for PM-International’s American and Canadian markets.

THOMAS LOMMEL

Oliveda
CEO →

The inspiration for OLIVE TREE PEOPLE and its groundbreaking products was born in an olive tree house, nestled in the heart of Thomas Lommel's first olive grove. Years earlier, Thomas discovered the incredible healing power of olive trees, successfully treating himself with their natural properties. His passion and belief in the transformative potential of olive trees led to the creation of his first elixir, crafted for internal use. After witnessing its remarkable effectiveness in others, Thomas envisioned Olive Tree Therapy—a philosophy akin to Mediterranean Ayurveda.

Driven by the conviction that what nourishes the inside should also benefit the outside, Thomas began exploring skincare. He uncovered a surprising truth: most creams and serums are composed of up to 70% distilled water. Determined to innovate, he replaced this water with a potent beauty elixir derived from olive leaves. Unlike olive oil, this elixir is up to 3000 times more concentrated, mimicking the resilience and vitality that allow olive trees to thrive for thousands of years.

Through OLIVE TREE PEOPLE, Thomas has redefined skincare, merging ancient wisdom with modern innovation to create products that empower and protect, just as nature intended.

BLAKE MALLEN

Billion-Dollar Brand Builder & Community Strategist / Podcast Host →

Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.

JACOB MCLAIN

Green Compass
Chief Commercial Officer →

Jake McLain is a dynamic leader known for his ability to drive transformational growth and execute business strategies that deliver exceptional results. As Chief Commercial Officer at Green Compass, a pioneer in premium botanical wellness, Jake brings a wealth of experience and a proven track record of success.

Throughout his career, Jake has demonstrated expertise in crafting sales and go-to-market strategies, achieving triple-digit sales growth, maximizing lifetime customer value, and overseeing critical projects like global market expansions. He played a key role in scaling a prestige clean beauty brand from startup to a $1 billion valuation, culminating in a private equity exit. His leadership has also led to significant operational improvements, including eight-figure annual cost optimizations through streamlined teams and innovative technology solutions.

Jake’s extensive experience includes working with globally recognized companies such as Nestlé USA, Toyota Motor Sales, Yamaha Motor Corporation, HealthNet, Arbonne International, Beachbody, and Beautycounter. At Green Compass, he continues to shape the future of botanical wellness, leveraging his passion for innovation and growth to lead the company into its next chapter of success.

WAYNE MOOREHEAD

LifeWave
Global SVP Marketing →

As LifeWave’s newly appointed Global Senior Vice President of Marketing, Wayne brings more than two decades of experience leading marketing, strategy and branding for large organizations in both traditional retail and the direct selling industry. Wayne is also the host of Direct Approach, a bi-weekly podcast that features candid conversations with leading corporate executives about marketing, brand strategy and the evolving direct sales channel.

In his new role, Wayne will lead LifeWave’s global marketing, digital and communication teams, focusing on innovative approaches to the user experience and technological advancements.

DAVID NUSSBAUM

Proto Hologram
Founder & CEO →

David has worked in the broadcasting industry for 30 years and the hologram space for the last 15. David is regarded as one of the foremost experts with the technology. David is an award winning content creator, writer, and producer. In 2018, David invented the Proto “hologram” projection machine (originally called the PORTL Capsule. David has been seen domestically and internationally on BBC World News, Good Morning America, CNN, NBC, FOX, CBS, Azteca-TV, Univision-TV, Telemundo, CCTV, Discovery Channel, USA Today, AFP, and Netflix, heard on NPR and The Howard Stern Show, and quoted in Popular Mechanics, Rolling Stone, New York Times, and Billboard Magazine just to name a few.

PATRICK O'NEILL

eXp
Chief Operating Officer →

Patrick O’Neill is the Chief Operating Officer of eXp Realty, bringing more than 25 years of experience and a proven track record of building and optimizing high-growth technology businesses.

Before joining eXp Realty, Patrick was the Chief Technology Officer for Xome, LLC, a subsidiary of the Mr. Cooper Group, where he led transformative technology initiatives. Prior to Xome, he served as Senior Vice President of Product Management for Travel Leaders Group, driving innovation and strategic product development. Earlier in his career, Patrick was appointed Chief Operating Officer of Guestlogix, Inc., and held several senior leadership positions at Sabre, Inc., and Continental Airlines, Inc., where he refined his expertise in technology-driven operational growth.

With his extensive experience in technology, product management, and operations, Patrick is a driving force in shaping eXp Realty’s vision and innovation in the real estate industry.

JEFF OLSON

Neora
Founder & CEO →

Jeff Olson is a renowned entrepreneur, author, and visionary leader. Starting his career in traditional business with roles at Texas Instruments and as one of the youngest airport managers in the U.S., Jeff found his passion in entrepreneurship. He became a top distributor for NSA, CEO of two direct sales companies, and founder of The People’s Network, a leading personal development organization.

In 2011, Jeff founded Neora, leading it to historic growth, including recognition on the INC 500 list and as a top 20 Direct Selling Association company. Jeff is also the best-selling author of The Slight Edge, which has sold over 3 million copies and inspired success-driven philosophies globally.

As founder of Live Happy and host of the Built to Win podcast, Jeff continues to empower others through leadership insights and the science of happiness, cementing his legacy as a thought leader in business and personal growth.

DANIEL PICOU

Three
Founder & CEO →

An expert in global business strategy and development, Daniel understands that companies today must be strategic and data-driven to stay on top of market trends and to meet customer needs. He has a deep understanding of how every decision can affect the overall culture and well-being of an organization and desires to influence the lives of as many individuals and families as possible through his passion for relationship marketing.

ANDREW SCHMIDT

Amway
Region President - West Markets →

Andrew Schmidt began his Amway journey in Japan, just days after the Tohoku earthquake and tsunami. Witnessing Amway’s values in action during a time of crisis left a lasting impact on his leadership style, which focuses on service, innovation, and fostering success for Independent Business Owners (IBOs).

As Regional President of West Markets, Andrew oversees Amway’s operations across the Americas, Europe, South Africa, Australia, and New Zealand, with direct responsibility for Amway North America, the company’s second-largest global market. Since joining Amway in 2013, he has held key roles driving strategy, rewards programs, and market growth.

A Duke University graduate in Biomedical Engineering, Andrew also serves on the boards of the Direct Selling Association (DSA) and the Direct Selling Education Foundation (DSEF). He lives in the Grand Rapids area with his wife and two children.

HANIEH SIGARI

Ellie MD
Founder & CEO →

Hanieh is an entrepreneur, biochemist, anti-aging industry disruptor and mom. Her holistic California-based skincare brand, Qyral, is the culmination of a lifelong mission to improve lives and increase longevity. She combines her business acumen, bioscience knowledge and passion for empowering women to be beautiful and financially free. Hanieh exited her last business, a multimillion-dollar logistics operation because she felt stifled in the impact she could bring to others.

Today Hanieh is a Founder and CEO of EllieMD, a vibrant community dedicated to making prescription-grade products more affordable and accessible to everyone.

Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.

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