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MARCH 25-27, 2025
DSU SPRING 2025
Irving Convention Center
500 W. Las Colinas Blvd, Irving, TX
Event Overview
Mark your calendars for our most talked-about event of the year! The Annual DSN Global Celebration and DSU Spring are coming this March and you'll want to make plans now to attend!
You can expect a best-in-class speaker line-up, in-demand topics and the best networking in the channel for executives.
DSU is free for all active corporate direct selling executives and event sponsors.
Here's a quick look at just some of the topics our presenters and panelists will cover this year:
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Bouncing back from decline and finding momentum again.
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How companies are incorporating AI into their daily workflows
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The future of party plan, and its evolution in a social selling world
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Back to Basics: how some companies are finding new ways to use proven fundamentals
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Turning your fears into fuel
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Momentum Growth Stories: in-depth looks at some of the channel's hottest companies
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A commitment to culture and connections: many companies continue to excel when they focus on these foundational values of direct selling. Hear how they're doing it.
Schedule & Sessions
TUESDAY,
MARCH 25
CEO Forum
(INVITE-ONLY)
8:30 AM - 1:00 PM
(lunch provided)
Workshops
2:00 PM - 5:00 PM
Choose from four different workshops for in-depth insights. Click for descriptions and speakers.
Cocktail Reception & Welcome
5:30 PM - 7:00 PM
DSN Global Celebration*
7:00 PM - 10:00 PM
WEDNESDAY,
MARCH 26
7:45 AM - 9:00 AM
Check in, coffee & continental breakfast
General Session 1
9:00 AM - 12:30 PM
Lunch & Networking
12:30 PM - 1:30 PM
(lunch provided)
General Session 2
1:30 PM - 5:00 PM
Networking Reception
5:00 PM - 7:00 PM
THURSDAY,
MARCH 27
8:00 AM - 9:00 AM
Coffee & continental breakfast
General Session 1
9:00 AM - 12:30 PM
Lunch & Networking
12:30 PM - 1:30 PM
(lunch provided)
General Session 2
1:30 PM - 5:00 PM
*Additional registration required
Speakers
Learn from the industry pioneers, seasoned executives and visionary leaders who are shaping direct selling. Our speakers are poised to ignite inspiration, spark meaningful dialogue and provide actionable insights to propel your business to new heights.
More speaker announcements coming soon!
STUART JOHNSON
Direct Selling Partners & Direct Selling News
CEO →
Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
CEO →
Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.
BRETT DUNCAN
Strategic Choice Partners
Partner →
"Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital strategic consulting.
He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of Marketing Manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.
For many years, Brett’s vision was to create a business that helps direct selling companies energize their ideas. In March 2014, he started his own firm built on that very premise, and it quickly evolved into Strategic Choice Partners. It’s a business development firm built specifically to help direct selling companies make their ideas happen, and happen faster. It’s about energizing your ideas with the insights and expertise to construct the right plan, build the right team and execute with excellence. "
Partner →
"Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital strategic consulting.
He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of Marketing Manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.
For many years, Brett’s vision was to create a business that helps direct selling companies energize their ideas. In March 2014, he started his own firm built on that very premise, and it quickly evolved into Strategic Choice Partners. It’s a business development firm built specifically to help direct selling companies make their ideas happen, and happen faster. It’s about energizing your ideas with the insights and expertise to construct the right plan, build the right team and execute with excellence. "
JOHN ADDISON
Addison Leadership Group
CEO →
TOPIC: Turn Your Fears Into Fuel
Back in 1977, Primerica’s founders recognized the pressing need for their friends, family and community members to have access to financial education and the right financial solutions that could help them live better lives and prepare for the future. Now, nearly 50 years later Primerica is ranked #7 on the DSN Global 100 List with 2022 revenue of $2.72B. Primerica reported revenue for 2023 of $2.82B, growing $100M over 2022.
John is the former Co-CEO of Primerica and is now on the board of directors. He helped to shape Primerica’s culture as well as navigate a tedious break from Citigroup that skyrocketed profits and made National headlines in 2010. Now “rewired” after his tenure with Primerica, John is the CEO of Addison Leadership Group, INC. He travels the world as a keynote speaker and consultant, he is also a best-selling author.
CEO →
TOPIC: Turn Your Fears Into Fuel
Back in 1977, Primerica’s founders recognized the pressing need for their friends, family and community members to have access to financial education and the right financial solutions that could help them live better lives and prepare for the future. Now, nearly 50 years later Primerica is ranked #7 on the DSN Global 100 List with 2022 revenue of $2.72B. Primerica reported revenue for 2023 of $2.82B, growing $100M over 2022.
John is the former Co-CEO of Primerica and is now on the board of directors. He helped to shape Primerica’s culture as well as navigate a tedious break from Citigroup that skyrocketed profits and made National headlines in 2010. Now “rewired” after his tenure with Primerica, John is the CEO of Addison Leadership Group, INC. He travels the world as a keynote speaker and consultant, he is also a best-selling author.
KIRSTEN AGUILAR
SeneGence
EVP Global Marketing →
Kirsten is focused on leading brand strategies to take innovative products to market and spotlight SeneGence to the masses in her role as the Senior Vice President of Global Marketing. She has seen SeneGence through substantial growth cycles, international expansion and most currently, a massive digital transformation. She prioritizes the sales and international growth goals of the company and manages departments across global locations.
She thrives on collaboration and pride in building teams that are innovation and take pride in their work. Kirsten is also a proud board member of The Make Sense Foundation®, SeneGence’s nonprofit organization which focuses on giving back to our communities in need.
EVP Global Marketing →
Kirsten is focused on leading brand strategies to take innovative products to market and spotlight SeneGence to the masses in her role as the Senior Vice President of Global Marketing. She has seen SeneGence through substantial growth cycles, international expansion and most currently, a massive digital transformation. She prioritizes the sales and international growth goals of the company and manages departments across global locations.
She thrives on collaboration and pride in building teams that are innovation and take pride in their work. Kirsten is also a proud board member of The Make Sense Foundation®, SeneGence’s nonprofit organization which focuses on giving back to our communities in need.
BRET BONACORSI
jBloom
Co-Founder & CEO →
TOPIC: The jBloom Story, and Merging Cultures While Staying True to You
Bret Bonacorsi is the CEO and co-founder of jBloom, a direct sales jewelry company based in St. Peters, Missouri. Established in 2004 alongside his wife, Jennifer, jBloom has grown into a nationally recognized brand with designers across 46 states.
Before jBloom, Bret's career involved extensive business travel. Recognizing the potential in Jennifer's jewelry designs, he encouraged her to host home parties where women could design their own jewelry, leading to the creation of U Design Jewelry in 2004. This venture evolved into jBloom in 2013, focusing on personalized jewelry crafted in-house.
Under Bret's leadership, jBloom has achieved significant milestones, including the acquisition of Plunder Design in 2024, expanding the company's reach and offerings. The company has also been recognized on the Inc. 5000 list, ranking #547 in 2017.
Bret emphasizes a community-focused company culture, ensuring designers and team members feel valued and supported. He and Jennifer are committed to philanthropy, notably through substantial donations to Basket of Hope, a charity aiding children with serious illnesses.
Residing in Weldon Spring, Missouri, Bret and Jennifer have four daughters, all of whom have been involved in the family business. Bret continues to lead jBloom with a focus on growth, innovation, and community impact.
Co-Founder & CEO →
TOPIC: The jBloom Story, and Merging Cultures While Staying True to You
Bret Bonacorsi is the CEO and co-founder of jBloom, a direct sales jewelry company based in St. Peters, Missouri. Established in 2004 alongside his wife, Jennifer, jBloom has grown into a nationally recognized brand with designers across 46 states.
Before jBloom, Bret's career involved extensive business travel. Recognizing the potential in Jennifer's jewelry designs, he encouraged her to host home parties where women could design their own jewelry, leading to the creation of U Design Jewelry in 2004. This venture evolved into jBloom in 2013, focusing on personalized jewelry crafted in-house.
Under Bret's leadership, jBloom has achieved significant milestones, including the acquisition of Plunder Design in 2024, expanding the company's reach and offerings. The company has also been recognized on the Inc. 5000 list, ranking #547 in 2017.
Bret emphasizes a community-focused company culture, ensuring designers and team members feel valued and supported. He and Jennifer are committed to philanthropy, notably through substantial donations to Basket of Hope, a charity aiding children with serious illnesses.
Residing in Weldon Spring, Missouri, Bret and Jennifer have four daughters, all of whom have been involved in the family business. Bret continues to lead jBloom with a focus on growth, innovation, and community impact.
JENNIFER BONACORSI
jBloom
Co-Founder & President →
TOPIC: The jBloom Story, and Merging Cultures While Staying True to You
Jennifer Bonacorsi is the co-founder and president of jBloom, a direct sales jewelry company based in St. Peters, Missouri that empowers women across the United States to start their own jewelry businesses.
Before establishing jBloom, Jennifer Bonacorsi was a special education teacher who chose to become a stay-at-home mother to raise her four daughters. During this time, she discovered a passion for jewelry-making, creating pieces that quickly garnered interest from others. In 2004 Jennifer and her husband Bret, founded U Design Jewelry, a direct sales jewelry company which was later rebranded in
Under Jennifer’s leadership as president and co-founder, jBloom has grown from a home-based operation into a nationally recognized brand with over 1,800 designers across 47 states. The company now operates out of a 40,000-square-foot facility and has been celebrated as one of the top 50 fastest-growing businesses in St. Louis. Jennifer’s innovative vision has also earned her the prestigious Future 50 Award twice from St. Louis Small Business Monthly.
She has overseen donations of over 20,000 necklaces to Basket of Hope, a local charity supporting children with serious illnesses. Known for fostering a family-oriented culture at jBloom, Jennifer leads with authenticity and care, building strong connections with both her team and the designers she supports.
Co-Founder & President →
TOPIC: The jBloom Story, and Merging Cultures While Staying True to You
Jennifer Bonacorsi is the co-founder and president of jBloom, a direct sales jewelry company based in St. Peters, Missouri that empowers women across the United States to start their own jewelry businesses.
Before establishing jBloom, Jennifer Bonacorsi was a special education teacher who chose to become a stay-at-home mother to raise her four daughters. During this time, she discovered a passion for jewelry-making, creating pieces that quickly garnered interest from others. In 2004 Jennifer and her husband Bret, founded U Design Jewelry, a direct sales jewelry company which was later rebranded in
Under Jennifer’s leadership as president and co-founder, jBloom has grown from a home-based operation into a nationally recognized brand with over 1,800 designers across 47 states. The company now operates out of a 40,000-square-foot facility and has been celebrated as one of the top 50 fastest-growing businesses in St. Louis. Jennifer’s innovative vision has also earned her the prestigious Future 50 Award twice from St. Louis Small Business Monthly.
She has overseen donations of over 20,000 necklaces to Basket of Hope, a local charity supporting children with serious illnesses. Known for fostering a family-oriented culture at jBloom, Jennifer leads with authenticity and care, building strong connections with both her team and the designers she supports.
HEATHER CHASTAIN
Bridgehead Collective
Founder & CEO →
With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table.
Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.
Founder & CEO →
With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table.
Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.
ASPEN EMRY
Bravenly
CEO & Founder →
TOPIC: Momentum Growth Story - Hitting the $50M mark building culture and connections
Aspen is a former Spanish teacher turned entrepreneur, trainer, mentor, leadership coach and author of the book Chase Your Brave.
She has a heart for teaching and developing others, and that will never change. Aspen started in the network marketing industry back in the early 2000’s. She achieved top ranks in multiple companies due to being able to cast vision, develop and layer leadership within an organization, rise up those leaders, duplicate a system, teach, train and coach a large team of people in an effective way.
Aspen has been featured twice in Success From Home Magazine, and has been interviewed for various blogs, books, podcasts and stories regarding her experience and success in the industry. She knows how to maximize production, cast a vision, influence and challenge people, and help them work through the tough stuff of life. She has also worked on the corporate side of network marketing as a Senior Field Development Regional Manager, where she was able to impact and support an even larger network of people than ever before. She helped with recognition and expansion strategies, all while supporting and growing an existing network of distributors globally.
The bottom line is she LOVES people. Aspen thrives off of coaching and mentoring, and helping people realize their full potential while making their dreams come true. It doesn't feel like work when you are doing what you love!
Aspen is currently the CEO and Founder of Bravenly Global, LLC.
CEO & Founder →
TOPIC: Momentum Growth Story - Hitting the $50M mark building culture and connections
Aspen is a former Spanish teacher turned entrepreneur, trainer, mentor, leadership coach and author of the book Chase Your Brave.
She has a heart for teaching and developing others, and that will never change. Aspen started in the network marketing industry back in the early 2000’s. She achieved top ranks in multiple companies due to being able to cast vision, develop and layer leadership within an organization, rise up those leaders, duplicate a system, teach, train and coach a large team of people in an effective way.
Aspen has been featured twice in Success From Home Magazine, and has been interviewed for various blogs, books, podcasts and stories regarding her experience and success in the industry. She knows how to maximize production, cast a vision, influence and challenge people, and help them work through the tough stuff of life. She has also worked on the corporate side of network marketing as a Senior Field Development Regional Manager, where she was able to impact and support an even larger network of people than ever before. She helped with recognition and expansion strategies, all while supporting and growing an existing network of distributors globally.
The bottom line is she LOVES people. Aspen thrives off of coaching and mentoring, and helping people realize their full potential while making their dreams come true. It doesn't feel like work when you are doing what you love!
Aspen is currently the CEO and Founder of Bravenly Global, LLC.
NATE FRAZIER
Modere
CEO →
TOPIC: An Outside Perspective - Fresh perspectives from an executive new to the channel
Nate is a visionary executive in the health, wellness, and beauty industry, boasting more than two decades of omnichannel leadership and world-class brand building experience across retail, digital, and franchise operations.
Prior to joining Modere, Nate held senior leadership roles at GNC, the largest global specialty retailer of nutritional products. He served as Vice President of Franchising (2017-2019), Senior Vice President of Operations (2019-2021), and most recently, Executive Vice President and Chief Operating Officer. As COO, he provided global oversight of more than 8,000 employees, over 5,000 retail locations and over 60,000 wholesale accounts.
Nate also brings valuable retail management experience, including as Vice President of Field Operations for Mattress Firm, as well as at Helzberg Diamonds, Abercrombie & Fitch, and GameStop.
He holds a B.S. in asset management from Eastern Kentucky University.
CEO →
TOPIC: An Outside Perspective - Fresh perspectives from an executive new to the channel
Nate is a visionary executive in the health, wellness, and beauty industry, boasting more than two decades of omnichannel leadership and world-class brand building experience across retail, digital, and franchise operations.
Prior to joining Modere, Nate held senior leadership roles at GNC, the largest global specialty retailer of nutritional products. He served as Vice President of Franchising (2017-2019), Senior Vice President of Operations (2019-2021), and most recently, Executive Vice President and Chief Operating Officer. As COO, he provided global oversight of more than 8,000 employees, over 5,000 retail locations and over 60,000 wholesale accounts.
Nate also brings valuable retail management experience, including as Vice President of Field Operations for Mattress Firm, as well as at Helzberg Diamonds, Abercrombie & Fitch, and GameStop.
He holds a B.S. in asset management from Eastern Kentucky University.
EDDIE GARCIA
Realty of America
Founder & CEO →
TOPIC: A look at Realty of America's first six months, highlighting how they serve the Latino and African American markets.
Eddie Garcia is the CEO of Realty of America, one of the fastest-growing national real estate companies transforming the industry with innovation, first-class training, and unparalleled opportunities for agents.
A visionary leader and accomplished entrepreneur, Eddie’s real estate journey began at just 21 years old in Chicago, where he quickly rose to prominence as a top-performing agent. Six short years after obtaining his license, he founded Realty of Chicago, turning his vision into reality.
As the founder of Realty of Chicago, Eddie led his offices to extraordinary success, achieving over $3 billion in closed sales and more than 10,000 homes sold. His leadership and strategic vision transformed Realty of Chicago into a powerhouse brokerage and laid the foundation for Realty of America, a national company focused on empowering real estate professionals and redefining the industry.
Eddie has been instrumental in Realty of America’s rapid expansion, spearheading a nationwide campaign to attract some of the country’s top-producing agents. His ability to align exceptional talent with the company’s mission has established Realty of America as a dominant force in the real estate sector.
Eddie’s commitment to innovation and growth is matched by his dedication to giving back. He has helped feed over 300,000 people during the holiday season and provided more than 20,000 children with school supplies, haircuts, and laptops. These efforts reflect Eddie’s core belief in using success to uplift others and create lasting change in the communities he serves.
Founder & CEO →
TOPIC: A look at Realty of America's first six months, highlighting how they serve the Latino and African American markets.
Eddie Garcia is the CEO of Realty of America, one of the fastest-growing national real estate companies transforming the industry with innovation, first-class training, and unparalleled opportunities for agents.
A visionary leader and accomplished entrepreneur, Eddie’s real estate journey began at just 21 years old in Chicago, where he quickly rose to prominence as a top-performing agent. Six short years after obtaining his license, he founded Realty of Chicago, turning his vision into reality.
As the founder of Realty of Chicago, Eddie led his offices to extraordinary success, achieving over $3 billion in closed sales and more than 10,000 homes sold. His leadership and strategic vision transformed Realty of Chicago into a powerhouse brokerage and laid the foundation for Realty of America, a national company focused on empowering real estate professionals and redefining the industry.
Eddie has been instrumental in Realty of America’s rapid expansion, spearheading a nationwide campaign to attract some of the country’s top-producing agents. His ability to align exceptional talent with the company’s mission has established Realty of America as a dominant force in the real estate sector.
Eddie’s commitment to innovation and growth is matched by his dedication to giving back. He has helped feed over 300,000 people during the holiday season and provided more than 20,000 children with school supplies, haircuts, and laptops. These efforts reflect Eddie’s core belief in using success to uplift others and create lasting change in the communities he serves.
ALEXY GOLDSTEIN
New U Life
CEO & Master Formulator →
Alexy Goldstein is the founder and CEO of New U Life, a company specializing in natural foods, nutraceuticals, and performance supplements. With over 30 years of experience, he has developed innovative products, including SomaDerm® Gel, a transdermal homeopathic gel designed to increase natural growth hormone levels. Alexy began his career at 18, taking over his family's business, and has since expanded into formulating and retailing premium nutraceutical products. He holds certifications in homeopathy, iridology, and herbal medicine, reflecting his comprehensive knowledge of the human body and commitment to wellness.
CEO & Master Formulator →
Alexy Goldstein is the founder and CEO of New U Life, a company specializing in natural foods, nutraceuticals, and performance supplements. With over 30 years of experience, he has developed innovative products, including SomaDerm® Gel, a transdermal homeopathic gel designed to increase natural growth hormone levels. Alexy began his career at 18, taking over his family's business, and has since expanded into formulating and retailing premium nutraceutical products. He holds certifications in homeopathy, iridology, and herbal medicine, reflecting his comprehensive knowledge of the human body and commitment to wellness.
GORDON HESTER
Business Consultant →
TOPIC: Mastering the Momentum - Your Bounce-Back Blueprint for Getting Out of Decline
For over 35 years, Gordon Hester has been a successful distributor, change management consultant and C-level executive. He also built a technology company with his son that is now one of the biggest tech vendors in direct selling.
As an active member of the DSA for over a decade, he serves as a DSEF Board member and a member of the Research Committee, Government Relations Committee, and liaison between the DSEF and over 250 Academic Fellows. Gordon is an active trainer at industry events and writes for various media outlets. He is also an active board member of the Association of Network Marketing Professionals (ANMP).
TOPIC: Mastering the Momentum - Your Bounce-Back Blueprint for Getting Out of Decline
For over 35 years, Gordon Hester has been a successful distributor, change management consultant and C-level executive. He also built a technology company with his son that is now one of the biggest tech vendors in direct selling.
As an active member of the DSA for over a decade, he serves as a DSEF Board member and a member of the Research Committee, Government Relations Committee, and liaison between the DSEF and over 250 Academic Fellows. Gordon is an active trainer at industry events and writes for various media outlets. He is also an active board member of the Association of Network Marketing Professionals (ANMP).
BLAKE MALLEN
Billion-Dollar Brand Builder & Community Strategist / Podcast Host →
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
JACOB MCLAIN
Green Compass
Chief Commercial Officer →
TOPIC: The Green Compass Story, and a Look at Its Next Chapter
Jake McLain is a dynamic leader known for his ability to drive transformational growth and execute business strategies that deliver exceptional results. As Chief Commercial Officer at Green Compass, a pioneer in premium botanical wellness, Jake brings a wealth of experience and a proven track record of success.
Throughout his career, Jake has demonstrated expertise in crafting sales and go-to-market strategies, achieving triple-digit sales growth, maximizing lifetime customer value, and overseeing critical projects like global market expansions. He played a key role in scaling a prestige clean beauty brand from startup to a $1 billion valuation, culminating in a private equity exit. His leadership has also led to significant operational improvements, including eight-figure annual cost optimizations through streamlined teams and innovative technology solutions.
Jake’s extensive experience includes working with globally recognized companies such as Nestlé USA, Toyota Motor Sales, Yamaha Motor Corporation, HealthNet, Arbonne International, Beachbody, and Beautycounter. At Green Compass, he continues to shape the future of botanical wellness, leveraging his passion for innovation and growth to lead the company into its next chapter of success.
Chief Commercial Officer →
TOPIC: The Green Compass Story, and a Look at Its Next Chapter
Jake McLain is a dynamic leader known for his ability to drive transformational growth and execute business strategies that deliver exceptional results. As Chief Commercial Officer at Green Compass, a pioneer in premium botanical wellness, Jake brings a wealth of experience and a proven track record of success.
Throughout his career, Jake has demonstrated expertise in crafting sales and go-to-market strategies, achieving triple-digit sales growth, maximizing lifetime customer value, and overseeing critical projects like global market expansions. He played a key role in scaling a prestige clean beauty brand from startup to a $1 billion valuation, culminating in a private equity exit. His leadership has also led to significant operational improvements, including eight-figure annual cost optimizations through streamlined teams and innovative technology solutions.
Jake’s extensive experience includes working with globally recognized companies such as Nestlé USA, Toyota Motor Sales, Yamaha Motor Corporation, HealthNet, Arbonne International, Beachbody, and Beautycounter. At Green Compass, he continues to shape the future of botanical wellness, leveraging his passion for innovation and growth to lead the company into its next chapter of success.
WAYNE MOOREHEAD
LifeWave
Global SVP Marketing →
TOPIC: The LifeWave Story: the growth, the opportunities, the challenge and building a digital presence
As LifeWave’s newly appointed Global Senior Vice President of Marketing, Wayne brings more than two decades of experience leading marketing, strategy and branding for large organizations in both traditional retail and the direct selling industry. Wayne is also the host of Direct Approach, a bi-weekly podcast that features candid conversations with leading corporate executives about marketing, brand strategy and the evolving direct sales channel.
In his new role, Wayne will lead LifeWave’s global marketing, digital and communication teams, focusing on innovative approaches to the user experience and technological advancements.
Global SVP Marketing →
TOPIC: The LifeWave Story: the growth, the opportunities, the challenge and building a digital presence
As LifeWave’s newly appointed Global Senior Vice President of Marketing, Wayne brings more than two decades of experience leading marketing, strategy and branding for large organizations in both traditional retail and the direct selling industry. Wayne is also the host of Direct Approach, a bi-weekly podcast that features candid conversations with leading corporate executives about marketing, brand strategy and the evolving direct sales channel.
In his new role, Wayne will lead LifeWave’s global marketing, digital and communication teams, focusing on innovative approaches to the user experience and technological advancements.
DAVID NUSSBAUM
Proto Hologram
Founder & CEO →
TOPIC: Technology, Holograms and so much more.
David has worked in the broadcasting industry for 30 years and the hologram space for the last 15. David is regarded as one of the foremost experts with the technology. David is an award winning content creator, writer, and producer. In 2018, David invented the Proto “hologram” projection machine (originally called the PORTL Capsule. David has been seen domestically and internationally on BBC World News, Good Morning America, CNN, NBC, FOX, CBS, Azteca-TV, Univision-TV, Telemundo, CCTV, Discovery Channel, USA Today, AFP, and Netflix, heard on NPR and The Howard Stern Show, and quoted in Popular Mechanics, Rolling Stone, New York Times, and Billboard Magazine just to name a few.
Founder & CEO →
TOPIC: Technology, Holograms and so much more.
David has worked in the broadcasting industry for 30 years and the hologram space for the last 15. David is regarded as one of the foremost experts with the technology. David is an award winning content creator, writer, and producer. In 2018, David invented the Proto “hologram” projection machine (originally called the PORTL Capsule. David has been seen domestically and internationally on BBC World News, Good Morning America, CNN, NBC, FOX, CBS, Azteca-TV, Univision-TV, Telemundo, CCTV, Discovery Channel, USA Today, AFP, and Netflix, heard on NPR and The Howard Stern Show, and quoted in Popular Mechanics, Rolling Stone, New York Times, and Billboard Magazine just to name a few.
JEFF OLSON
Neora
Founder & CEO →
TOPIC: The Slight Edge
Jeff Olson is a renowned entrepreneur, author, and visionary leader. Starting his career in traditional business with roles at Texas Instruments and as one of the youngest airport managers in the U.S., Jeff found his passion in entrepreneurship. He became a top distributor for NSA, CEO of two direct sales companies, and founder of The People’s Network, a leading personal development organization.
In 2011, Jeff founded Neora, leading it to historic growth, including recognition on the INC 500 list and as a top 20 Direct Selling Association company. Jeff is also the best-selling author of The Slight Edge, which has sold over 3 million copies and inspired success-driven philosophies globally.
As founder of Live Happy and host of the Built to Win podcast, Jeff continues to empower others through leadership insights and the science of happiness, cementing his legacy as a thought leader in business and personal growth.
Founder & CEO →
TOPIC: The Slight Edge
Jeff Olson is a renowned entrepreneur, author, and visionary leader. Starting his career in traditional business with roles at Texas Instruments and as one of the youngest airport managers in the U.S., Jeff found his passion in entrepreneurship. He became a top distributor for NSA, CEO of two direct sales companies, and founder of The People’s Network, a leading personal development organization.
In 2011, Jeff founded Neora, leading it to historic growth, including recognition on the INC 500 list and as a top 20 Direct Selling Association company. Jeff is also the best-selling author of The Slight Edge, which has sold over 3 million copies and inspired success-driven philosophies globally.
As founder of Live Happy and host of the Built to Win podcast, Jeff continues to empower others through leadership insights and the science of happiness, cementing his legacy as a thought leader in business and personal growth.
DANIEL PICOU
Three
Founder & CEO →
TOPIC: The Three Story, and the momentum generated by a deep focus on the company's unique messaging, its products and its people.
An expert in global business strategy and development, Daniel understands that companies today must be strategic and data-driven to stay on top of market trends and to meet customer needs. He has a deep understanding of how every decision can affect the overall culture and well-being of an organization and desires to influence the lives of as many individuals and families as possible through his passion for relationship marketing.
Founder & CEO →
TOPIC: The Three Story, and the momentum generated by a deep focus on the company's unique messaging, its products and its people.
An expert in global business strategy and development, Daniel understands that companies today must be strategic and data-driven to stay on top of market trends and to meet customer needs. He has a deep understanding of how every decision can affect the overall culture and well-being of an organization and desires to influence the lives of as many individuals and families as possible through his passion for relationship marketing.
ØRJAN SÆLE
Zinzino
Co-Founder →
Ørjan Sæle is a successful speaker, owner of several companies and is the author of several books. He is the co-founder and 5 Star Global President of Zinzino, a leading Direct Sales company. He has over 30 years of experience in the field of network marketing and has built one of the largest organizations in the world together with his wife Hilde.
He believes innovation is the key to creating a big company and he focuses his time on research and study as he continues to grow the business. The Myers-Briggs personality test identifies Ørjan Sæle as Visionary. His colleagues nickname him “The Professor” for his in-depth knowledge of the network marketing profession.
Co-Founder →
Ørjan Sæle is a successful speaker, owner of several companies and is the author of several books. He is the co-founder and 5 Star Global President of Zinzino, a leading Direct Sales company. He has over 30 years of experience in the field of network marketing and has built one of the largest organizations in the world together with his wife Hilde.
He believes innovation is the key to creating a big company and he focuses his time on research and study as he continues to grow the business. The Myers-Briggs personality test identifies Ørjan Sæle as Visionary. His colleagues nickname him “The Professor” for his in-depth knowledge of the network marketing profession.
GAYA SAMARASINGHA
Wyld Notes
CEO →
TOPIC: The Wyld Notes Story - from Ideation and Creation to Launch and Learnings
Gaya Samarasingha is an entrepreneur and executive with 15 years of experience in the Direct Selling industry. As the Founder and CEO of Kalaia, she has built a brand rooted in clean beauty while advocating for innovation in the industry. Now, as the CEO of Wyld Notes, a sister company of Young Living Essential Oils, Gaya is spearheading an innovative growth strategy for one of the largest and most established companies in network marketing.
Partnering with Mary Young, Co-Founder and CEO of Young Living, Gaya has developed a one-of-a-kind affiliate program that is designed to seamlessly integrate with Young Living’s existing network marketing model. Wyld Notes offers a 100% natural fine fragrance collection drawing from Young Living’s legacy in the health and wellness industry. This new sister company leverages modern technology, digital marketing, and a seamless e-commerce experience, ensuring Young Living Brand Partners stay at the forefront of industry evolution with the tools, resources, and innovations needed to thrive in 2025 and beyond.
CEO →
TOPIC: The Wyld Notes Story - from Ideation and Creation to Launch and Learnings
Gaya Samarasingha is an entrepreneur and executive with 15 years of experience in the Direct Selling industry. As the Founder and CEO of Kalaia, she has built a brand rooted in clean beauty while advocating for innovation in the industry. Now, as the CEO of Wyld Notes, a sister company of Young Living Essential Oils, Gaya is spearheading an innovative growth strategy for one of the largest and most established companies in network marketing.
Partnering with Mary Young, Co-Founder and CEO of Young Living, Gaya has developed a one-of-a-kind affiliate program that is designed to seamlessly integrate with Young Living’s existing network marketing model. Wyld Notes offers a 100% natural fine fragrance collection drawing from Young Living’s legacy in the health and wellness industry. This new sister company leverages modern technology, digital marketing, and a seamless e-commerce experience, ensuring Young Living Brand Partners stay at the forefront of industry evolution with the tools, resources, and innovations needed to thrive in 2025 and beyond.
ANDREW SCHMIDT
Amway
Region President - West Markets →
TOPIC: A Paradox in Direct Selling - What Amway is Changing, and What They Will Not Change
Andrew Schmidt is Regional President – West Markets for Amway, a leader in the development and direct sales of Health & Wellbeing products. He continues to serve as Managing Director of Amway’s second-largest market in North America, while providing broader leadership for all Amway markets in the Americas, Europe, Central Asia, Africa, Australia and New Zealand, which collectively generate about 20 percent of Amway’s global sales of nearly $8 billion.
Joining Amway in 2013 to lead Growth & Business Development for the Americas, Andrew moved into roles leading the development of incentive programs for Amway’s 100+ markets globally and then into leadership of Amway’s $1 billion North American market.
Previously, Andrew was a strategy consultant for Mars & Co. in New York and Tokyo. He earned a degree in Biomedical Engineering from Duke University in 2006 and serves as Vice President of the Engineering Alumni Council of the Pratt School of Engineering. He also serves as Vice Chair on the Board of Directors for the Direct Selling Association (DSA) and for the Direct Selling Education Foundation (DSEF). He resides in the greater Grand Rapids area with his wife and two children.
Headquartered in Ada, Michigan, more than 15,000 employees across the globe support millions of Amway Business Owners.
Region President - West Markets →
TOPIC: A Paradox in Direct Selling - What Amway is Changing, and What They Will Not Change
Andrew Schmidt is Regional President – West Markets for Amway, a leader in the development and direct sales of Health & Wellbeing products. He continues to serve as Managing Director of Amway’s second-largest market in North America, while providing broader leadership for all Amway markets in the Americas, Europe, Central Asia, Africa, Australia and New Zealand, which collectively generate about 20 percent of Amway’s global sales of nearly $8 billion.
Joining Amway in 2013 to lead Growth & Business Development for the Americas, Andrew moved into roles leading the development of incentive programs for Amway’s 100+ markets globally and then into leadership of Amway’s $1 billion North American market.
Previously, Andrew was a strategy consultant for Mars & Co. in New York and Tokyo. He earned a degree in Biomedical Engineering from Duke University in 2006 and serves as Vice President of the Engineering Alumni Council of the Pratt School of Engineering. He also serves as Vice Chair on the Board of Directors for the Direct Selling Association (DSA) and for the Direct Selling Education Foundation (DSEF). He resides in the greater Grand Rapids area with his wife and two children.
Headquartered in Ada, Michigan, more than 15,000 employees across the globe support millions of Amway Business Owners.
DAVID SCHMIDT
LifeWave
Founder & CEO →
APPEARING VIRTUALLY
David is the inventor of LifeWave technology and founder and CEO of LifeWave.
David’s experience in business and product development spans over 30 years and includes a formal education in Management Information Systems and Biology at Pace University in Pleasantville, NY. David then went on to pursue several entrepreneurial endeavors and, as a result, owned successful companies involved in manufacturing and product development. One of these companies, Advanced Applications Group, is a research and development center that specialized in energy-production technologies for both military and commercial applications. During his time with AAG, David developed new methods for producing hydrogen and oxygen, designed and prototyped multi-fueled, bladeless-turbine power generation systems, and constructed metal-combustion rocket engines.
As a result of his innovations, David was presented with an honorary doctorate by Dr. Alexander Marinaccio of the International Hall of Fame of Inventors. In addition, as a result of work performed in the design of emergency oxygen systems for General Dynamics and the U.S. Navy, David was invited to participate in the Navy’s next generation mini-sub program.
The LifeWave Technology was born out of three years of intense research by David into the concept of being able to naturally increase energy and stamina through elevation of fat burning, utilizing wireless communication to the human body via phototherapy.
Globally, David is the holder of 94 issued patents, with many more being written. More than seventy of those issued patents are in the field of regenerative science and technology. One of his inventions, the Double Helix Conductor, produces a novel blend of electromagnetic and non-electromagnetic fields to improve the speed of wound healing that rivals that of stem-cell injections.
Founder & CEO →
APPEARING VIRTUALLY
David is the inventor of LifeWave technology and founder and CEO of LifeWave.
David’s experience in business and product development spans over 30 years and includes a formal education in Management Information Systems and Biology at Pace University in Pleasantville, NY. David then went on to pursue several entrepreneurial endeavors and, as a result, owned successful companies involved in manufacturing and product development. One of these companies, Advanced Applications Group, is a research and development center that specialized in energy-production technologies for both military and commercial applications. During his time with AAG, David developed new methods for producing hydrogen and oxygen, designed and prototyped multi-fueled, bladeless-turbine power generation systems, and constructed metal-combustion rocket engines.
As a result of his innovations, David was presented with an honorary doctorate by Dr. Alexander Marinaccio of the International Hall of Fame of Inventors. In addition, as a result of work performed in the design of emergency oxygen systems for General Dynamics and the U.S. Navy, David was invited to participate in the Navy’s next generation mini-sub program.
The LifeWave Technology was born out of three years of intense research by David into the concept of being able to naturally increase energy and stamina through elevation of fat burning, utilizing wireless communication to the human body via phototherapy.
Globally, David is the holder of 94 issued patents, with many more being written. More than seventy of those issued patents are in the field of regenerative science and technology. One of his inventions, the Double Helix Conductor, produces a novel blend of electromagnetic and non-electromagnetic fields to improve the speed of wound healing that rivals that of stem-cell injections.
HANIEH SIGARI
Ellie MD
Founder & CEO →
TOPIC: Building It Back: Restarting with Ellie MD and quickly getting to $3M a month by building a culture.
A biochemist, entrepreneur and industry disruptor, Hanieh Sigari blends science, business, and health to transform how women and men approach longevity, weight loss, and wellness. After successfully scaling and exiting a multimillion-dollar logistics company, Hanieh set out to build something bigger—something that could create real impact.
That vision became Ellie MD, a company committed to making weight management, wellness and longevity accessible and empowering for women and men everywhere. With a deep understanding of bioscience and product innovation, Hanieh is challenging traditional health norms and giving their brand partners both confidence and financial freedom through the direct selling model.
At DSU Spring 2025, she’ll share her journey of reinvention, the role of technology in modern direct selling and how brands can break into competitive markets with a strong mission and clear value proposition.
Founder & CEO →
TOPIC: Building It Back: Restarting with Ellie MD and quickly getting to $3M a month by building a culture.
A biochemist, entrepreneur and industry disruptor, Hanieh Sigari blends science, business, and health to transform how women and men approach longevity, weight loss, and wellness. After successfully scaling and exiting a multimillion-dollar logistics company, Hanieh set out to build something bigger—something that could create real impact.
That vision became Ellie MD, a company committed to making weight management, wellness and longevity accessible and empowering for women and men everywhere. With a deep understanding of bioscience and product innovation, Hanieh is challenging traditional health norms and giving their brand partners both confidence and financial freedom through the direct selling model.
At DSU Spring 2025, she’ll share her journey of reinvention, the role of technology in modern direct selling and how brands can break into competitive markets with a strong mission and clear value proposition.
ROD TAYLOR
New Image International & Nutrimetics
CEO →
Rod Taylor is a seasoned business leader and marketing professional with a proven track record of driving growth, fostering high-performance teams and delivering exceptional results across a range of industries. With extensive experience in consumer goods, Nutrition & Wellness, direct selling and Internet selling, Rod has successfully navigated leadership roles in both dynamic start-ups and large multinational organizations.
A results-driven executive, Rod is highly skilled in managing P&L, guiding businesses through change and cultivating strong stakeholder partnerships. His dedication to mentoring and developing talent has consistently led to thriving, motivated teams aligned with organizational success.
Passionate about purpose-driven work, Rod thrives in organizations with missions to create meaningful, positive change in people's lives. Under his leadership, New Image continues to champion innovation and impact in the Nutrition & Wellness space, empowering individuals and communities worldwide.
CEO →
Rod Taylor is a seasoned business leader and marketing professional with a proven track record of driving growth, fostering high-performance teams and delivering exceptional results across a range of industries. With extensive experience in consumer goods, Nutrition & Wellness, direct selling and Internet selling, Rod has successfully navigated leadership roles in both dynamic start-ups and large multinational organizations.
A results-driven executive, Rod is highly skilled in managing P&L, guiding businesses through change and cultivating strong stakeholder partnerships. His dedication to mentoring and developing talent has consistently led to thriving, motivated teams aligned with organizational success.
Passionate about purpose-driven work, Rod thrives in organizations with missions to create meaningful, positive change in people's lives. Under his leadership, New Image continues to champion innovation and impact in the Nutrition & Wellness space, empowering individuals and communities worldwide.
ORVILLE THOMPSON
Scentsy
Co-Founder & CEO →
TOPIC: Coming back to Scentsy's 20th Anniversary, and a fresh look at the future of the channel
What began as a small family business, run from a shipping container on a sheep farm has blossomed into an international fragrance company and direct selling leader. Scentsy now sits at #22 on the DSN Global 100 List with 2023 revenue of $579M. Heidi and Orville founded Scentsy in 2004. Together they lead Scentsy with passion, dedication and commitment to more than 110,000 Independent Consultants, 1,000 employees and the Idaho community they love.
Co-Founder & CEO →
TOPIC: Coming back to Scentsy's 20th Anniversary, and a fresh look at the future of the channel
What began as a small family business, run from a shipping container on a sheep farm has blossomed into an international fragrance company and direct selling leader. Scentsy now sits at #22 on the DSN Global 100 List with 2023 revenue of $579M. Heidi and Orville founded Scentsy in 2004. Together they lead Scentsy with passion, dedication and commitment to more than 110,000 Independent Consultants, 1,000 employees and the Idaho community they love.
PANELS
1. The Future of Party Plan Panel
An Exclusive Panel of Top Party Plan Executives at DSU Spring 2025.
NANCY BOGART
Jordan Essentials
Founder & CEO →
Nancy Bogart, Founder & CEO, Jordan Essentials, launched her company from her kitchen table with a homemade Lotion Bar, toddlers at her feet, and a desire to create a healthy product that she could share and sell to earn extra income. Twenty-three years later, she leads a multimillion-dollar company and is fulfilling her dream of empowering women while helping others live healthier, more vibrant lives.
Founder & CEO →
Nancy Bogart, Founder & CEO, Jordan Essentials, launched her company from her kitchen table with a homemade Lotion Bar, toddlers at her feet, and a desire to create a healthy product that she could share and sell to earn extra income. Twenty-three years later, she leads a multimillion-dollar company and is fulfilling her dream of empowering women while helping others live healthier, more vibrant lives.
BRIAN DILL
Norwex
Vice President of Sales →
Brian Dill is the Vice President of North American Sales at Norwex, a direct sales company dedicated to reducing chemicals through innovative cleaning products. With over 25 years of experience in B2B and B2C sales, Brian has a proven track record of delivering results, growing new territories, and building high-performing sales teams.
He leads the strategic development and vision for Norwex's North American Sales Team, collaborating with the Chief Sales Officer to identify and implement innovative sales solutions. Passionate about providing senior and executive-level sales leadership, Brian focuses on coaching and training to support the growth and success of Norwex and its consultants.
Vice President of Sales →
Brian Dill is the Vice President of North American Sales at Norwex, a direct sales company dedicated to reducing chemicals through innovative cleaning products. With over 25 years of experience in B2B and B2C sales, Brian has a proven track record of delivering results, growing new territories, and building high-performing sales teams.
He leads the strategic development and vision for Norwex's North American Sales Team, collaborating with the Chief Sales Officer to identify and implement innovative sales solutions. Passionate about providing senior and executive-level sales leadership, Brian focuses on coaching and training to support the growth and success of Norwex and its consultants.
BRETT DUNCAN
(MODERATOR)
Strategic Choice Partners
Partner →
Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital strategic consulting.
He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of Marketing Manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.
For many years, Brett’s vision was to create a business that helps direct selling companies energize their ideas. In March 2014, he started his own firm built on that very premise, and it quickly evolved into Strategic Choice Partners. It’s a business development firm built specifically to help direct selling companies make their ideas happen, and happen faster. It’s about energizing your ideas with the insights and expertise to construct the right plan, build the right team and execute with excellence.
Partner →
Brett is a founding partner with Strategic Choice Partners, and an experienced executive specializing in marketing, communications and digital strategic consulting.
He began at the entry level of the marketing department at AdvoCare, International in 2002, rising to the position of Marketing Manager before he left in 2007. In 2009, he joined Mannatech as Sr. Director of Global Online Solutions. He was then promoted to Vice President of Global Marketing in 2011.
For many years, Brett’s vision was to create a business that helps direct selling companies energize their ideas. In March 2014, he started his own firm built on that very premise, and it quickly evolved into Strategic Choice Partners. It’s a business development firm built specifically to help direct selling companies make their ideas happen, and happen faster. It’s about energizing your ideas with the insights and expertise to construct the right plan, build the right team and execute with excellence.
LYNN LIPPERT
L'BRI
Vice President →
Lynn Lippert is a seasoned executive and a driving force behind several successful direct sales companies, during her thirty-year career. Her deep-rooted passion for direct sales stems from her upbringing—inspired by her mother’s involvement in the industry, Lynn has carried that legacy forward, becoming a champion of sales consultants and the direct sales channel.
As Vice President of L'BRI, Lynn has played a pivotal role in the company’s steady growth with a strong commitment to sustainable direct sales business practices through her 14-year tenure. Her strategic mindset and passion for excellence have been instrumental in shaping L'BRI’s innovative approach to product development, marketing, and training. Lynn’s impressive track record includes holding five design patents and leading a product line to grow from $2 million to $50 million in revenue. She was also a key team member in scaling a company to $1 billion in less than five years—a testament to her expertise and leadership in driving exponential growth.
Lynn’s ability to blend creativity with strategic execution has consistently exceeded company objectives, making her an invaluable asset to the organization. She is not only a leader but also a mentor, empowering L'BRI’s independent consultants to achieve their fullest potential and driving the company’s reputation as a leader in the direct sales industry. Known for her collaborative leadership style, Lynn has fostered strong relationships across all levels of the organization and with external partners, ensuring L'BRI remains at the forefront of innovation.
Her dedication to sustainability, growth, and excellence continues to shape the company’s future, proving that with passion, creativity, and a commitment to high standards, anything is possible. Lynn Lippert is a true trailblazer, embodying the spirit of L'BRI and inspiring others to lead with purpose and vision. Her remarkable achievements, industry expertise, and unwavering passion for direct sales make her a trusted and influential leader in the network marketing world.
Vice President →
Lynn Lippert is a seasoned executive and a driving force behind several successful direct sales companies, during her thirty-year career. Her deep-rooted passion for direct sales stems from her upbringing—inspired by her mother’s involvement in the industry, Lynn has carried that legacy forward, becoming a champion of sales consultants and the direct sales channel.
As Vice President of L'BRI, Lynn has played a pivotal role in the company’s steady growth with a strong commitment to sustainable direct sales business practices through her 14-year tenure. Her strategic mindset and passion for excellence have been instrumental in shaping L'BRI’s innovative approach to product development, marketing, and training. Lynn’s impressive track record includes holding five design patents and leading a product line to grow from $2 million to $50 million in revenue. She was also a key team member in scaling a company to $1 billion in less than five years—a testament to her expertise and leadership in driving exponential growth.
Lynn’s ability to blend creativity with strategic execution has consistently exceeded company objectives, making her an invaluable asset to the organization. She is not only a leader but also a mentor, empowering L'BRI’s independent consultants to achieve their fullest potential and driving the company’s reputation as a leader in the direct sales industry. Known for her collaborative leadership style, Lynn has fostered strong relationships across all levels of the organization and with external partners, ensuring L'BRI remains at the forefront of innovation.
Her dedication to sustainability, growth, and excellence continues to shape the company’s future, proving that with passion, creativity, and a commitment to high standards, anything is possible. Lynn Lippert is a true trailblazer, embodying the spirit of L'BRI and inspiring others to lead with purpose and vision. Her remarkable achievements, industry expertise, and unwavering passion for direct sales make her a trusted and influential leader in the network marketing world.
ORVILLE THOMPSON
Scentsy
Co-Founder & CEO →
What began as a small family business, run from a shipping container on a sheep farm has blossomed into an international fragrance company and direct selling leader. Scentsy now sits at #22 on the DSN Global 100 List with 2023 revenue of $579M. Heidi and Orville founded Scentsy in 2004. Together they lead Scentsy with passion, dedication and commitment to more than 110,000 Independent Consultants, 1,000 employees and the Idaho community they love.
Co-Founder & CEO →
What began as a small family business, run from a shipping container on a sheep farm has blossomed into an international fragrance company and direct selling leader. Scentsy now sits at #22 on the DSN Global 100 List with 2023 revenue of $579M. Heidi and Orville founded Scentsy in 2004. Together they lead Scentsy with passion, dedication and commitment to more than 110,000 Independent Consultants, 1,000 employees and the Idaho community they love.
2. AI Panel
Hear how companies are incorporating AI into their daily workflows, from IT projects to forecasting to sales and marketing support.
BRETT DUNCAN
(MODERATOR)
Strategic Choice Partners
Partner →
Partner →
GARETH HOOPER
Sunrider
Chief Information Officer →
Gareth Hooper is a dynamic and results-driven IT executive with over 20 years of experience using technology to boost sales, cut costs, and improve efficiency. As Chief Information Officer at Sunrider, he leads transformative initiatives that align IT strategy with business goals, delivering scalable solutions that drive growth and innovation.
Chief Information Officer →
Gareth Hooper is a dynamic and results-driven IT executive with over 20 years of experience using technology to boost sales, cut costs, and improve efficiency. As Chief Information Officer at Sunrider, he leads transformative initiatives that align IT strategy with business goals, delivering scalable solutions that drive growth and innovation.
PETER GRISCOM
Mannatech
Senior Vice President Global Operations →
Peter Griscom is the Senior Vice President of Global Operations at Mannatech, bringing years of experience in consumer-packaged goods and manufacturing. An entrepreneur at heart, he started his first business in college and later founded Van Dyke Acquisitions, a firm that revitalizes struggling companies for long-term growth.
Passionate about building sustainable businesses, Griscom believes in empowering teams to take risks and learn from mistakes. A dedicated family man, he strives to set an example of continuous self-improvement. Outside of work, he enjoys fitness, spending time with his family, and tackling new challenges—like learning to play polo and fly a plane.
Senior Vice President Global Operations →
Peter Griscom is the Senior Vice President of Global Operations at Mannatech, bringing years of experience in consumer-packaged goods and manufacturing. An entrepreneur at heart, he started his first business in college and later founded Van Dyke Acquisitions, a firm that revitalizes struggling companies for long-term growth.
Passionate about building sustainable businesses, Griscom believes in empowering teams to take risks and learn from mistakes. A dedicated family man, he strives to set an example of continuous self-improvement. Outside of work, he enjoys fitness, spending time with his family, and tackling new challenges—like learning to play polo and fly a plane.
PATRICK O'NEILL
eXp
Chief Operating Officer →
Patrick O’Neill is the Chief Operating Officer of eXp Realty, bringing more than 25 years of experience and a proven track record of building and optimizing high-growth technology businesses.
Before joining eXp Realty, Patrick was the Chief Technology Officer for Xome, LLC, a subsidiary of the Mr. Cooper Group, where he led transformative technology initiatives. Prior to Xome, he served as Senior Vice President of Product Management for Travel Leaders Group, driving innovation and strategic product development. Earlier in his career, Patrick was appointed Chief Operating Officer of Guestlogix, Inc., and held several senior leadership positions at Sabre, Inc., and Continental Airlines, Inc., where he refined his expertise in technology-driven operational growth.
With his extensive experience in technology, product management, and operations, Patrick is a driving force in shaping eXp Realty’s vision and innovation in the real estate industry.
Chief Operating Officer →
Patrick O’Neill is the Chief Operating Officer of eXp Realty, bringing more than 25 years of experience and a proven track record of building and optimizing high-growth technology businesses.
Before joining eXp Realty, Patrick was the Chief Technology Officer for Xome, LLC, a subsidiary of the Mr. Cooper Group, where he led transformative technology initiatives. Prior to Xome, he served as Senior Vice President of Product Management for Travel Leaders Group, driving innovation and strategic product development. Earlier in his career, Patrick was appointed Chief Operating Officer of Guestlogix, Inc., and held several senior leadership positions at Sabre, Inc., and Continental Airlines, Inc., where he refined his expertise in technology-driven operational growth.
With his extensive experience in technology, product management, and operations, Patrick is a driving force in shaping eXp Realty’s vision and innovation in the real estate industry.
3. SHIFT Panel
Direct Selling University is bringing together a powerhouse panel of top field leaders from different companies. This is a rare opportunity to hear directly from those who are shaping the future of direct selling in the field. If you’re an executive in the direct selling industry, this is a session you cannot afford to miss.
SARAH BJORGAARD
Entrepreneur & C-Level Executive →
Sarah Bjorgaard is a dynamic entrepreneur, C-level executive, and industry expert with over 30 years of experience. Recognized as one of Utah’s 30 Women to Watch and a Silver Stevie Award winner for Lifetime Achievement, she has a proven track record of driving growth in both start-ups and billion-dollar corporations.
In just three years, Sarah leveraged her corporate expertise and field experience to build a thriving network marketing business, leading a team of over 100,000 distributors and customers to the top rank in record time. Known for her infectious energy and strategic vision, she is passionate about empowering others through coaching, speaking, and training.
Sarah Bjorgaard is a dynamic entrepreneur, C-level executive, and industry expert with over 30 years of experience. Recognized as one of Utah’s 30 Women to Watch and a Silver Stevie Award winner for Lifetime Achievement, she has a proven track record of driving growth in both start-ups and billion-dollar corporations.
In just three years, Sarah leveraged her corporate expertise and field experience to build a thriving network marketing business, leading a team of over 100,000 distributors and customers to the top rank in record time. Known for her infectious energy and strategic vision, she is passionate about empowering others through coaching, speaking, and training.
BLAKE MALLEN
(MODERATOR)
Billion-Dollar Brand Builder & Community Strategist / Podcast Host →
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
STEVE & GINA MERRITT
Network Marketing Coaches →
Steve and Gina Merritt are accomplished network marketing professionals with a proven track record of success. Throughout their careers, they have mentored over 207 personal friends to become millionaires within their organization. Their leadership and training have positively impacted thousands of lives physically, financially, and spiritually.
In their recent venture with LifeWave, Steve and Gina achieved the company's highest rank, Senior Presidential Director, in just 23 days. Their team has grown to over 250,000 members, with 67 individuals reaching the top rank under their guidance. Since their involvement, LifeWave's revenue has increased from $100 million to over $550 million, establishing it as the number one momentum company in the industry.
Steve, a former World Champion Athlete, and Gina, a former flight attendant, are passionate about helping people realize their full potential. They believe that everyone has a God-given dream and are dedicated to assisting others in achieving it.
Steve and Gina Merritt are accomplished network marketing professionals with a proven track record of success. Throughout their careers, they have mentored over 207 personal friends to become millionaires within their organization. Their leadership and training have positively impacted thousands of lives physically, financially, and spiritually.
In their recent venture with LifeWave, Steve and Gina achieved the company's highest rank, Senior Presidential Director, in just 23 days. Their team has grown to over 250,000 members, with 67 individuals reaching the top rank under their guidance. Since their involvement, LifeWave's revenue has increased from $100 million to over $550 million, establishing it as the number one momentum company in the industry.
Steve, a former World Champion Athlete, and Gina, a former flight attendant, are passionate about helping people realize their full potential. They believe that everyone has a God-given dream and are dedicated to assisting others in achieving it.
MELANIE MITRO
Business Mentor, Speaker & Coach →
Melanie Mitro is a renowned business mentor, leadership coach, and speaker with over a decade of experience in direct sales and network marketing. As the former four-time top distributor in her network marketing company, Melanie built a multi-million-dollar organization and empowered countless team members to achieve their business goals.
With no prior experience in sales or marketing, Melanie reached the top of her organization in under three years by mastering scalable systems, driving duplication, and fostering a culture of collaboration and growth. Her success has made her a sought-after expert in leadership development, marketing strategy, and team-building systems.
A recognized leader in the direct selling industry, Melanie has spoken on stages at company conventions, leadership summits, and industry conferences. She is known for delivering practical, results-driven strategies with an authentic, no-nonsense approach.
In addition to her speaking and coaching work, Melanie hosts two top-ranking podcasts, Women Inspiring Women and Direct Sales Done Right, where she provides actionable insights on leadership, marketing, and business growth. Through her private coaching, masterminds, courses, and memberships, Melanie equips entrepreneurs with the tools and systems they need to scale their businesses without burnout.
Melanie Mitro is a renowned business mentor, leadership coach, and speaker with over a decade of experience in direct sales and network marketing. As the former four-time top distributor in her network marketing company, Melanie built a multi-million-dollar organization and empowered countless team members to achieve their business goals.
With no prior experience in sales or marketing, Melanie reached the top of her organization in under three years by mastering scalable systems, driving duplication, and fostering a culture of collaboration and growth. Her success has made her a sought-after expert in leadership development, marketing strategy, and team-building systems.
A recognized leader in the direct selling industry, Melanie has spoken on stages at company conventions, leadership summits, and industry conferences. She is known for delivering practical, results-driven strategies with an authentic, no-nonsense approach.
In addition to her speaking and coaching work, Melanie hosts two top-ranking podcasts, Women Inspiring Women and Direct Sales Done Right, where she provides actionable insights on leadership, marketing, and business growth. Through her private coaching, masterminds, courses, and memberships, Melanie equips entrepreneurs with the tools and systems they need to scale their businesses without burnout.
WORKSHOPS
This year, we’re rolling out exclusive workshops designed to give you actionable strategies you can implement right away. Choose your workshop and join us before the Global Celebration event on Tuesday, March 25 from 2:00 - 5:00 PM.
1. Legal & Compliance Workshop
Back by popular demand, this session will help you navigate evolving regulations with confidence, and understand best practices in managing compliance effectively.
More speakers and topics to be announced soon!
ERIN BARTA
Mannatech
General Counsel →
Erin is an experienced General Counsel and Corporate Secretary with a proven track record in the health, wellness, fitness, and restaurant industries. She is skilled in FTC and FDA compliance, legal writing, IP portfolio management, Corporate Governance and Franchising. Erin is a dedicated legal professional who graduated from Texas Wesleyan University School of Law, now known as Texas A&M School of Law.
General Counsel →
Erin is an experienced General Counsel and Corporate Secretary with a proven track record in the health, wellness, fitness, and restaurant industries. She is skilled in FTC and FDA compliance, legal writing, IP portfolio management, Corporate Governance and Franchising. Erin is a dedicated legal professional who graduated from Texas Wesleyan University School of Law, now known as Texas A&M School of Law.
MARK BENNETT
IDLife
Chief Business & Legal Officer →
Mark spent almost 20 years practicing law and received countless recognitions, representing some of the largest and most recognized companies. After an accomplished career, he decided to leave law practice and explore a passion he had for helping people.
After seeing the revolutionary opportunity IDLife was prepared to bring to countless people by impacting lives daily, Mark knew he had found his next calling.
He works closely with the rest of the executive team to outline and execute on key growth strategies, manage and develop new business opportunities, and oversee the legal and regulatory affairs of IDLife. His responsibilities also include the development, reformulation, and enhancement of IDLife's product offerings and his unique skill set finds him regularly providing counsel to the board of directors, chairman, CEO, and other senior management.
Chief Business & Legal Officer →
Mark spent almost 20 years practicing law and received countless recognitions, representing some of the largest and most recognized companies. After an accomplished career, he decided to leave law practice and explore a passion he had for helping people.
After seeing the revolutionary opportunity IDLife was prepared to bring to countless people by impacting lives daily, Mark knew he had found his next calling.
He works closely with the rest of the executive team to outline and execute on key growth strategies, manage and develop new business opportunities, and oversee the legal and regulatory affairs of IDLife. His responsibilities also include the development, reformulation, and enhancement of IDLife's product offerings and his unique skill set finds him regularly providing counsel to the board of directors, chairman, CEO, and other senior management.
CLAY BREWER
Thompson Burton
Partner →
Clay's practice focuses on direct sales and a wide range of corporate matters for both established entities and startups such as business planning, capital raising, and corporate structuring. Clay is an innovative, thought leader and writes about a variety of topics in his Thoughts A Brewin' Newsletter.
Prior to joining Thompson Burton, Clay graduated from Belmont University College of Law. During law school, Clay clerked for the Honorable Judge Joe Thompson in the Sumner County Circuit Court for the 18th Judicial District of Tennessee. He was a member of the Belmont Health Law Journal in which his note, Help Us, Help You: Big Tech and the Future of Personal Health Records was published. He was also a member of the 2019 Belmont Health Law Transactional team that won the National Championship at the L. Edward Bryant, Jr., Health Law Competition at Loyola University-Chicago.
Clay received his undergraduate degrees from the University of Tennessee and an advanced language certificate from Moscow State University in Moscow, Russia. Upon completing his undergraduate studies, Clay received the Congressional Internship Program Scholarship where he worked on Capitol Hill in Washington, D.C., for Senator Bob Corker and Congresswoman Diane Black. Clay also worked as a Deputy Clerk in Sumner County for Circuit Court Clerk Kathryn Strong.
Clay enjoys traveling and sports and was able to combine both passions in 2018 when he attended the FIFA World Cup in Russia. He is also a writer for Nashville Hockey Now where he discusses the ins-and-outs of the Nashville Predators and news across the hockey world. In addition, Clay can read, write, and speak conversational Spanish and Russian.
Partner →
Clay's practice focuses on direct sales and a wide range of corporate matters for both established entities and startups such as business planning, capital raising, and corporate structuring. Clay is an innovative, thought leader and writes about a variety of topics in his Thoughts A Brewin' Newsletter.
Prior to joining Thompson Burton, Clay graduated from Belmont University College of Law. During law school, Clay clerked for the Honorable Judge Joe Thompson in the Sumner County Circuit Court for the 18th Judicial District of Tennessee. He was a member of the Belmont Health Law Journal in which his note, Help Us, Help You: Big Tech and the Future of Personal Health Records was published. He was also a member of the 2019 Belmont Health Law Transactional team that won the National Championship at the L. Edward Bryant, Jr., Health Law Competition at Loyola University-Chicago.
Clay received his undergraduate degrees from the University of Tennessee and an advanced language certificate from Moscow State University in Moscow, Russia. Upon completing his undergraduate studies, Clay received the Congressional Internship Program Scholarship where he worked on Capitol Hill in Washington, D.C., for Senator Bob Corker and Congresswoman Diane Black. Clay also worked as a Deputy Clerk in Sumner County for Circuit Court Clerk Kathryn Strong.
Clay enjoys traveling and sports and was able to combine both passions in 2018 when he attended the FIFA World Cup in Russia. He is also a writer for Nashville Hockey Now where he discusses the ins-and-outs of the Nashville Predators and news across the hockey world. In addition, Clay can read, write, and speak conversational Spanish and Russian.
ED BURBACH
Foley & Lardner
Partner →
Ed represents corporations, individuals and governmental entities in matters involving local, state and federal governments – with emphasis on State Attorneys General and the state of Texas. He has special experience with Civil Medicaid Fraud, Deceptive Trade Practices, FTC, FOIA litigation /Public Information Act litigation and attorney general opinions. 30+ years of experience litigating significant government, energy, maritime, insurance, financial services, pharmaceutical, health care provider, retailer, corporate, multistate and class action claims.
Appointed by now-Texas Governor Greg Abbott as his original Deputy Attorney General for Litigation, Ed served as Texas’ lead litigator and directly supervised all of Attorney General Abbott’s 11 civil litigation divisions, including 250 attorneys, over 600 employees and a $35 million budget.
Partner →
Ed represents corporations, individuals and governmental entities in matters involving local, state and federal governments – with emphasis on State Attorneys General and the state of Texas. He has special experience with Civil Medicaid Fraud, Deceptive Trade Practices, FTC, FOIA litigation /Public Information Act litigation and attorney general opinions. 30+ years of experience litigating significant government, energy, maritime, insurance, financial services, pharmaceutical, health care provider, retailer, corporate, multistate and class action claims.
Appointed by now-Texas Governor Greg Abbott as his original Deputy Attorney General for Litigation, Ed served as Texas’ lead litigator and directly supervised all of Attorney General Abbott’s 11 civil litigation divisions, including 250 attorneys, over 600 employees and a $35 million budget.
KATRINA EASH
Winston & Strawn
Partner →
Katrina is a trial lawyer who concentrates her practice in complex commercial, class action, and intellectual property litigation and also has experience in high-risk employment litigation. She has litigated in both federal and state court in Texas, California, New York, Florida, Delaware, Virginia, and numerous other jurisdictions.
Katrina litigates cases involving patent and trademark infringement allegations, partnership disputes, theft of intellectual property and trade secrets, breaches of contract and fiduciary duties, business torts, non-compete and non-solicitation agreements, unfair competition, corporate espionage, and whistleblowing. Additionally, she has extensive experience defending companies in class-action litigation and regularly handles class claims involving allegations of RICO and securities violations.
She has considerable experience defending and advising direct-selling and multi-level marketing organizations. She is often called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct-selling organizations in class actions and other litigation matters.
Katrina has handled all aspects of litigation in state and federal court and has a significant amount of trial experience exceeding most of her peers, having tried more than six cases as first chair or taking an otherwise stand-up role. She has experience in all phases of trial, including pre-trial proceedings, voir dire, opening statements, closing arguments, and direct and cross examination of witnesses.
Partner →
Katrina is a trial lawyer who concentrates her practice in complex commercial, class action, and intellectual property litigation and also has experience in high-risk employment litigation. She has litigated in both federal and state court in Texas, California, New York, Florida, Delaware, Virginia, and numerous other jurisdictions.
Katrina litigates cases involving patent and trademark infringement allegations, partnership disputes, theft of intellectual property and trade secrets, breaches of contract and fiduciary duties, business torts, non-compete and non-solicitation agreements, unfair competition, corporate espionage, and whistleblowing. Additionally, she has extensive experience defending companies in class-action litigation and regularly handles class claims involving allegations of RICO and securities violations.
She has considerable experience defending and advising direct-selling and multi-level marketing organizations. She is often called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct-selling organizations in class actions and other litigation matters.
Katrina has handled all aspects of litigation in state and federal court and has a significant amount of trial experience exceeding most of her peers, having tried more than six cases as first chair or taking an otherwise stand-up role. She has experience in all phases of trial, including pre-trial proceedings, voir dire, opening statements, closing arguments, and direct and cross examination of witnesses.
DAVE GRIMALDI
Direct Selling Association
Chief Executive Officer →
Dave Grimaldi is the Chief Executive Officer of the Direct Selling Association (DSA). He has extensive experience in government and trade associations, having served as Senior Counsel for the Office of Majority Whip Jim Clyburn and as Chief of Staff to FCC Commissioner Mignon Clyburn. In the private sector, he led policy initiatives for the Interactive Advertising Bureau and managed government relations for the Blockchain Association. Grimaldi is committed to advancing the interests of the direct selling community across the United States.
Chief Executive Officer →
Dave Grimaldi is the Chief Executive Officer of the Direct Selling Association (DSA). He has extensive experience in government and trade associations, having served as Senior Counsel for the Office of Majority Whip Jim Clyburn and as Chief of Staff to FCC Commissioner Mignon Clyburn. In the private sector, he led policy initiatives for the Interactive Advertising Bureau and managed government relations for the Blockchain Association. Grimaldi is committed to advancing the interests of the direct selling community across the United States.
DEBORAH K. HEISZ
Neora
Co-CEO →
With more than 20 years of leadership experience in a variety of roles within the multibillion dollar direct selling industry, Deborah K. Heisz has successfully built and led strong teams to achieve strategic goals. Deborah has successfully chaired Neora’s global steering committee and directed the leadership team to position the company for new growth domestically and internationally. In addition to her position as Neora’s Co-CEO, Deborah maintains her role as Chief Executive Officer of Live Happy, LLC.
Co-CEO →
With more than 20 years of leadership experience in a variety of roles within the multibillion dollar direct selling industry, Deborah K. Heisz has successfully built and led strong teams to achieve strategic goals. Deborah has successfully chaired Neora’s global steering committee and directed the leadership team to position the company for new growth domestically and internationally. In addition to her position as Neora’s Co-CEO, Deborah maintains her role as Chief Executive Officer of Live Happy, LLC.
GORDON HESTER
Florida Direct Selling Coalition Chair →
For over 35 years, Gordon Hester has been a successful distributor, change management consultant and C-level executive. He also built a technology company with his son that is now one of the biggest tech vendors in direct selling.
As an active member of the DSA for over a decade, he serves as a DSEF Board member and a member of the Research Committee, Government Relations Committee, and liaison between the DSEF and over 250 Academic Fellows. Gordon is an active trainer at industry events and writes for various media outlets. He is also an active board member of the Association of Network Marketing Professionals (ANMP).
For over 35 years, Gordon Hester has been a successful distributor, change management consultant and C-level executive. He also built a technology company with his son that is now one of the biggest tech vendors in direct selling.
As an active member of the DSA for over a decade, he serves as a DSEF Board member and a member of the Research Committee, Government Relations Committee, and liaison between the DSEF and over 250 Academic Fellows. Gordon is an active trainer at industry events and writes for various media outlets. He is also an active board member of the Association of Network Marketing Professionals (ANMP).
SHARON HU
Sunrider
Senior Counsel →
Sharon is a Senior Counsel with Sunrider International and has been in the wellness and direct-selling industry for over 10 years and is known by her exceptional skills, work ethic, and positive impact. She has seasoned experience in contract management, regulatory compliance, and real estate transactions. She obtained her L.L.M. degree from Cornell University and J.D. degree from Washington University in St. Louis.
Senior Counsel →
Sharon is a Senior Counsel with Sunrider International and has been in the wellness and direct-selling industry for over 10 years and is known by her exceptional skills, work ethic, and positive impact. She has seasoned experience in contract management, regulatory compliance, and real estate transactions. She obtained her L.L.M. degree from Cornell University and J.D. degree from Washington University in St. Louis.
CLAYTON JONES
4Life
Chief Legal Officer →
Clayton Jones has served as the Chief Legal Officer (CLO) at 4Life since 2024. With over 15 years of experience in the wellness and direct selling industries, Jones has held executive roles, including General Counsel, in both large publicly traded companies and startups. In his role at 4Life, he oversees all legal matters, as well as affiliate compliance and product registration functions. Jones earned his Juris Doctor and Master of Business Administration degrees from the University of Oregon, and a Bachelor of Science in Economics from Brigham Young University.
Chief Legal Officer →
Clayton Jones has served as the Chief Legal Officer (CLO) at 4Life since 2024. With over 15 years of experience in the wellness and direct selling industries, Jones has held executive roles, including General Counsel, in both large publicly traded companies and startups. In his role at 4Life, he oversees all legal matters, as well as affiliate compliance and product registration functions. Jones earned his Juris Doctor and Master of Business Administration degrees from the University of Oregon, and a Bachelor of Science in Economics from Brigham Young University.
BRENT KUGLER
Scheef & Stone
Partner →
Brent Kugler is a seasoned trial lawyer with more than 23 years of experience representing plaintiffs and defendants in complex business disputes. Brent is a prominent attorney in the direct selling industry with extensive experience in representing direct sales, multilevel (MLM) and network marketing companies in lawsuits, arbitrations and regulatory matters across the United States.
Brent has also served as an expert witness in litigation involving MLM companies and his background and experience make him an excellent choice to serve as a mediator/arbitrator in direct sales/MLM legal disputes.
Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies, and procedures, compensation plans, independent contractor classification, governmental affairs and risk management. Brent is also a frequent speaker and author on developments and trends in the direct sales industry and preparing companies for litigation.
Partner →
Brent Kugler is a seasoned trial lawyer with more than 23 years of experience representing plaintiffs and defendants in complex business disputes. Brent is a prominent attorney in the direct selling industry with extensive experience in representing direct sales, multilevel (MLM) and network marketing companies in lawsuits, arbitrations and regulatory matters across the United States.
Brent has also served as an expert witness in litigation involving MLM companies and his background and experience make him an excellent choice to serve as a mediator/arbitrator in direct sales/MLM legal disputes.
Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies, and procedures, compensation plans, independent contractor classification, governmental affairs and risk management. Brent is also a frequent speaker and author on developments and trends in the direct sales industry and preparing companies for litigation.
ERIC LEWY
Momofactor
President & COO →
Eric manages and oversees all aspects of business and operations for Momentum Factor & CreatorCatalyst. A graduate of Skidmore College, Eric spent the first 15 years of his career working in the New York City Early Intervention & Pre-School Special Education programs. Since then, Eric has held various executive leadership positions, including Executive Director, COO, President, and CEO, overseeing the development and operations of new programs. Outside of work, Eric is an avid crossfitter, musician, hiker, mountain biker, and baker who loves to spend time with his wife, two children and two dogs.
President & COO →
Eric manages and oversees all aspects of business and operations for Momentum Factor & CreatorCatalyst. A graduate of Skidmore College, Eric spent the first 15 years of his career working in the New York City Early Intervention & Pre-School Special Education programs. Since then, Eric has held various executive leadership positions, including Executive Director, COO, President, and CEO, overseeing the development and operations of new programs. Outside of work, Eric is an avid crossfitter, musician, hiker, mountain biker, and baker who loves to spend time with his wife, two children and two dogs.
NATHAN MOORE
Texas Direct Selling Coalition Chair →
CHRIS SCHMIDT
Le-Vel Brands, LLC
Chief Legal Officer →
Chris Schmidt is an award-winning legal and business executive, recognized in Who’s Who for Business and Media Law and awarded Top 10 Corporate Counsel in 2024. As Chief Legal Officer of Le-Vel Brands, LLC, a global health and wellness company with over $3 billion in lifetime sales, he provides strategic oversight in regulatory compliance, risk management, and intellectual property protection. His leadership ensures that Le-Vel operates within legal frameworks while fostering innovation, sustainability, and long-term growth.
With over two decades of experience, Chris works directly with Le-Vel’s independent sales force, guiding them through regulatory compliance and marketing initiatives to drive ethical and sustainable expansion. A member of the Forbes Business Development Council, he has had multiple business and leadership articles published by Forbes and contributes regularly to the Forbes Expert Advisory Panel. Committed to fostering a culture of leadership, accountability, and ownership, he positions compliance not as a limitation but as a strategic advantage that drives business success.
Chief Legal Officer →
Chris Schmidt is an award-winning legal and business executive, recognized in Who’s Who for Business and Media Law and awarded Top 10 Corporate Counsel in 2024. As Chief Legal Officer of Le-Vel Brands, LLC, a global health and wellness company with over $3 billion in lifetime sales, he provides strategic oversight in regulatory compliance, risk management, and intellectual property protection. His leadership ensures that Le-Vel operates within legal frameworks while fostering innovation, sustainability, and long-term growth.
With over two decades of experience, Chris works directly with Le-Vel’s independent sales force, guiding them through regulatory compliance and marketing initiatives to drive ethical and sustainable expansion. A member of the Forbes Business Development Council, he has had multiple business and leadership articles published by Forbes and contributes regularly to the Forbes Expert Advisory Panel. Committed to fostering a culture of leadership, accountability, and ownership, he positions compliance not as a limitation but as a strategic advantage that drives business success.
CRAYTON WEBB
Sunwest Communications
CEO →
Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas-based public relations and public affairs firm.
Previously, Crayton was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. During his 12 years with Mary Kay, Crayton launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with global reach. He also led global media relations, reputation management, public relations, and crisis communications across nearly 40 markets. Before joining Mary Kay, Crayton served as chief of staff for Dallas Mayor Laura Miller and spent nearly ten years as a broadcast journalist.
Crayton is active in the community, serving as president of the Dallas Assembly and on the boards of the Episcopal Foundation of Dallas, the National Domestic Violence Hotline and the Arbor Day Foundation. He is a past board chairman of the YMCA of Metropolitan Dallas, Dallas Area Habitat for Humanity and the men’s auxiliary for Genesis Women’s Shelter. Most recently, Crayton was included in D CEO magazine’s 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. He received the Theodore Beasley Distinguished Leadership Award from the YMCA in 2022 and the 2021 Dallas Business Journal “Most Inspiring Leaders” Award.
CEO →
Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas-based public relations and public affairs firm.
Previously, Crayton was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. During his 12 years with Mary Kay, Crayton launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with global reach. He also led global media relations, reputation management, public relations, and crisis communications across nearly 40 markets. Before joining Mary Kay, Crayton served as chief of staff for Dallas Mayor Laura Miller and spent nearly ten years as a broadcast journalist.
Crayton is active in the community, serving as president of the Dallas Assembly and on the boards of the Episcopal Foundation of Dallas, the National Domestic Violence Hotline and the Arbor Day Foundation. He is a past board chairman of the YMCA of Metropolitan Dallas, Dallas Area Habitat for Humanity and the men’s auxiliary for Genesis Women’s Shelter. Most recently, Crayton was included in D CEO magazine’s 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. He received the Theodore Beasley Distinguished Leadership Award from the YMCA in 2022 and the 2021 Dallas Business Journal “Most Inspiring Leaders” Award.
Sponsored by:
2. AI Workshop
Always a crowd favorite, this workshop will feature both corporate leaders and third party experts and showcase how they're putting AI to use at their company, and what's next.
More speakers and topics to be announced soon!
JUSTIN BELOBABA
Nowsite
Founder & CEO →
Justin Belobaba is a seasoned entrepreneur and technology leader with a track record of building and scaling innovative businesses. As the Founder & CEO of Nowsite since 2017, Justin has spearheaded the development of AI-powered marketing solutions that help businesses and entrepreneurs thrive in the digital landscape.
Before founding Nowsite, Justin has held multiple CEO roles for Clinio Health, Healthscreen Solutions Inc. and Medical Telecom Corp. His companies have been named among the Top 10 Fastest Growing in Canada four times. In addition, he has been recognized as Canadian Young Entrepreneur of the Year.
Justin holds a degree from Harvard University, where he developed a foundation that has supported his ventures at the intersection of technology and business growth. Recognized for his visionary leadership and expertise in AI, healthcare, and digital marketing, Justin continues to innovate and drive success in his endeavors.
Founder & CEO →
Justin Belobaba is a seasoned entrepreneur and technology leader with a track record of building and scaling innovative businesses. As the Founder & CEO of Nowsite since 2017, Justin has spearheaded the development of AI-powered marketing solutions that help businesses and entrepreneurs thrive in the digital landscape.
Before founding Nowsite, Justin has held multiple CEO roles for Clinio Health, Healthscreen Solutions Inc. and Medical Telecom Corp. His companies have been named among the Top 10 Fastest Growing in Canada four times. In addition, he has been recognized as Canadian Young Entrepreneur of the Year.
Justin holds a degree from Harvard University, where he developed a foundation that has supported his ventures at the intersection of technology and business growth. Recognized for his visionary leadership and expertise in AI, healthcare, and digital marketing, Justin continues to innovate and drive success in his endeavors.
DEB BURSLEY
Sunrider
Chief Marketing Officer →
Deb Bursley serves as the Chief Marketing Officer at Sunrider International, bringing extensive experience in marketing and communications. She has held senior marketing positions at companies such as Plexus Worldwide, WorldVentures Holdings, Seacret Direct, and Origami Owl. Bursley earned her MBA from Grand Valley State University and a Bachelor of Science in Business Administration and Management, with a minor in Spanish, from Aquinas College.
Chief Marketing Officer →
Deb Bursley serves as the Chief Marketing Officer at Sunrider International, bringing extensive experience in marketing and communications. She has held senior marketing positions at companies such as Plexus Worldwide, WorldVentures Holdings, Seacret Direct, and Origami Owl. Bursley earned her MBA from Grand Valley State University and a Bachelor of Science in Business Administration and Management, with a minor in Spanish, from Aquinas College.
DAN DEBNAM
Conturae
Founder & CEO →
Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.
Founder & CEO →
Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.
GARETH HOOPER
Sunrider
Chief Information Officer →
Gareth Hooper is a dynamic and results-driven IT executive with over 20 years of experience using technology to boost sales, cut costs, and improve efficiency. As Chief Information Officer at Sunrider, he leads transformative initiatives that align IT strategy with business goals, delivering scalable solutions that drive growth and innovation.
Chief Information Officer →
Gareth Hooper is a dynamic and results-driven IT executive with over 20 years of experience using technology to boost sales, cut costs, and improve efficiency. As Chief Information Officer at Sunrider, he leads transformative initiatives that align IT strategy with business goals, delivering scalable solutions that drive growth and innovation.
BLAKE MALLEN
Billion-Dollar Brand Builder & Community Strategist / Podcast Host →
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
Blake is a billion-dollar brand builder, community marketing expert and President of Prüvit. With over two decades of field, ownership and executive experience in the direct selling industry, Blake offers a unique combination of wisdom and innovation that has helped him turn ideas into iconic healthy lifestyle brands. Blake was a top-rated speaker at the Fall DSU event for his Cracking the Amazon Code presentation.
PATRICK O'NEILL
eXp
Chief Operating Officer →
Patrick O’Neill is the Chief Operating Officer of eXp Realty, bringing more than 25 years of experience and a proven track record of building and optimizing high-growth technology businesses.
Before joining eXp Realty, Patrick was the Chief Technology Officer for Xome, LLC, a subsidiary of the Mr. Cooper Group, where he led transformative technology initiatives. Prior to Xome, he served as Senior Vice President of Product Management for Travel Leaders Group, driving innovation and strategic product development. Earlier in his career, Patrick was appointed Chief Operating Officer of Guestlogix, Inc., and held several senior leadership positions at Sabre, Inc., and Continental Airlines, Inc., where he refined his expertise in technology-driven operational growth.
With his extensive experience in technology, product management, and operations, Patrick is a driving force in shaping eXp Realty’s vision and innovation in the real estate industry.
Chief Operating Officer →
Patrick O’Neill is the Chief Operating Officer of eXp Realty, bringing more than 25 years of experience and a proven track record of building and optimizing high-growth technology businesses.
Before joining eXp Realty, Patrick was the Chief Technology Officer for Xome, LLC, a subsidiary of the Mr. Cooper Group, where he led transformative technology initiatives. Prior to Xome, he served as Senior Vice President of Product Management for Travel Leaders Group, driving innovation and strategic product development. Earlier in his career, Patrick was appointed Chief Operating Officer of Guestlogix, Inc., and held several senior leadership positions at Sabre, Inc., and Continental Airlines, Inc., where he refined his expertise in technology-driven operational growth.
With his extensive experience in technology, product management, and operations, Patrick is a driving force in shaping eXp Realty’s vision and innovation in the real estate industry.
BRIAN PALMER
Fluid
President →
President →
BRANDON WHITE
Trevally
Founder & CEO →
Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.
Founder & CEO →
Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.
3. LATAM/Hispanic Market Workshop
On the heels of our successful DSU LATAM event in Miami, this workshop will highlight the strategies that are working and the leaders who are making it happen in this ever-important market.
More speakers and topics to be announced soon!
AL BALA
Mannatech
Board Advisor →
Al joined Mannatech in October 2007 and served as CEO for 8 years. In addition to more than 37 years of domestic and international experience in network marketing, Al’s proven record includes growing a major direct sales organization to $750 million, reaching more than one million people in 60 countries. He is conversant and/or fluent in more than 13 languages.
Board Advisor →
Al joined Mannatech in October 2007 and served as CEO for 8 years. In addition to more than 37 years of domestic and international experience in network marketing, Al’s proven record includes growing a major direct sales organization to $750 million, reaching more than one million people in 60 countries. He is conversant and/or fluent in more than 13 languages.
MIGUEL A. BEAS
Zinzino
Chief Sales Officer/President of Sales →
Miguel A. Beas has been the Chief Sales Officer/President of Sales for Zinzino since 2023. He is a results-driven professional with extensive experience in sales growth, business development, and international market expansion. He specializes in sales strategy, go-to-market execution, and high-value contract negotiations to drive revenue.
With expertise in product launches, competitive analysis, and strategic partnerships, Miguel has a proven track record of increasing market share and profitability. He excels in staff recruitment, training, and leadership, fostering teamwork and operational efficiency. His strong communication and problem-solving skills enable him to build lasting relationships with vendors, customers, and teams, ensuring sustained business success.
Chief Sales Officer/President of Sales →
Miguel A. Beas has been the Chief Sales Officer/President of Sales for Zinzino since 2023. He is a results-driven professional with extensive experience in sales growth, business development, and international market expansion. He specializes in sales strategy, go-to-market execution, and high-value contract negotiations to drive revenue.
With expertise in product launches, competitive analysis, and strategic partnerships, Miguel has a proven track record of increasing market share and profitability. He excels in staff recruitment, training, and leadership, fostering teamwork and operational efficiency. His strong communication and problem-solving skills enable him to build lasting relationships with vendors, customers, and teams, ensuring sustained business success.
HAROLDO DARELLI
LifeWave
Regional Sales Manager, US →
Haroldo Darelli is a seasoned sales and business development leader with over 15 years of experience driving market expansion, strategic partnerships, and revenue growth across multiple industries. Currently overseeing the U.S. and Puerto Rico markets for LifeWave, he has previously played a key role in international business development, particularly in the direct sales industry across Thailand, Hong Kong, the Philippines, Australia, and Mexico. His leadership has helped companies scale globally, optimize sales strategies, and build high-performing teams.
Previously, Haroldo led market expansion efforts for Amazon Key for Business in Europe and managed corporate partnerships for Real Salt Lake. With expertise in global operations, sales strategy, and team leadership, he excels at launching new markets and creating impactful partnerships worldwide.
Beyond his professional career, Haroldo is passionate about travel and sustainability documenting his experiences through photography and videography.
Regional Sales Manager, US →
Haroldo Darelli is a seasoned sales and business development leader with over 15 years of experience driving market expansion, strategic partnerships, and revenue growth across multiple industries. Currently overseeing the U.S. and Puerto Rico markets for LifeWave, he has previously played a key role in international business development, particularly in the direct sales industry across Thailand, Hong Kong, the Philippines, Australia, and Mexico. His leadership has helped companies scale globally, optimize sales strategies, and build high-performing teams.
Previously, Haroldo led market expansion efforts for Amazon Key for Business in Europe and managed corporate partnerships for Real Salt Lake. With expertise in global operations, sales strategy, and team leadership, he excels at launching new markets and creating impactful partnerships worldwide.
Beyond his professional career, Haroldo is passionate about travel and sustainability documenting his experiences through photography and videography.
ERIKA GONZALES
Betterware
US Head of Sales →
As Head of U.S. Sales for Betterware US, Erika Gonzales brings over a decade of experience in direct sales, leadership development, and market expansion. She has a proven track record of driving growth, mentoring leaders, and creating strategies that empower entrepreneurs to succeed.
In her role, Erika oversees Betterware’s U.S. sales strategy, field development, and business growth initiatives. She is deeply committed to fostering a culture of collaboration and purpose, ensuring that every field leader has the tools, support, and inspiration to reach their full potential.
US Head of Sales →
As Head of U.S. Sales for Betterware US, Erika Gonzales brings over a decade of experience in direct sales, leadership development, and market expansion. She has a proven track record of driving growth, mentoring leaders, and creating strategies that empower entrepreneurs to succeed.
In her role, Erika oversees Betterware’s U.S. sales strategy, field development, and business growth initiatives. She is deeply committed to fostering a culture of collaboration and purpose, ensuring that every field leader has the tools, support, and inspiration to reach their full potential.
RENZO HIGINIO
Zinzino
Chief Operating Officer for Latin America →
Renzo Higinio has over 20 years of experience in the Direct Salelling industry. He has worked at Natura Cosmetics, Yanbal, Kyani, Jeunesse and Zinzino. Renzo's experience covers Customer Service, Digital Transformation, Operations, Marketing and Sales in Latin America and US Hispanic Markets, as Sales Manager, Commercial Director, Managing Director and COO.
Chief Operating Officer for Latin America →
Renzo Higinio has over 20 years of experience in the Direct Salelling industry. He has worked at Natura Cosmetics, Yanbal, Kyani, Jeunesse and Zinzino. Renzo's experience covers Customer Service, Digital Transformation, Operations, Marketing and Sales in Latin America and US Hispanic Markets, as Sales Manager, Commercial Director, Managing Director and COO.
LAURA HIROS
Mary Kay
Manager Education & CMS LATAM Region →
Laura Hiros has been an integral part of Mary Kay for the past 18 years, holding various positions at both the local market level and within the LATAM regional team.
Currently, she serves as the Manager of Education & Consultant Marketing for the Latin America Region. With a robust background in marketing, economics, and education, Laura has been pivotal in driving strategic initiatives that enhance consultant experience, engagement, and education across the region. She played a strategic role in opening the Peru Market in 2016 and she has been responsible for launching and managing the innovative Skin Analyzer tool, alongside other groundbreaking initiatives, and the social media strategy for all Mary Kay Sales Force in Latin America. Her leadership and innovative approach have significantly contributed to the growth and success of Mary Kay's operations in Latin America.
Before joining Mary Kay, Laura gained valuable experience working at Citibank and another financial institutions in Mexico and the United States. She holds a master’s degree in economics with an emphasis in International Affairs. Originally from Mexico City, Laura has been living in Dallas for the past 22 years.
Manager Education & CMS LATAM Region →
Laura Hiros has been an integral part of Mary Kay for the past 18 years, holding various positions at both the local market level and within the LATAM regional team.
Currently, she serves as the Manager of Education & Consultant Marketing for the Latin America Region. With a robust background in marketing, economics, and education, Laura has been pivotal in driving strategic initiatives that enhance consultant experience, engagement, and education across the region. She played a strategic role in opening the Peru Market in 2016 and she has been responsible for launching and managing the innovative Skin Analyzer tool, alongside other groundbreaking initiatives, and the social media strategy for all Mary Kay Sales Force in Latin America. Her leadership and innovative approach have significantly contributed to the growth and success of Mary Kay's operations in Latin America.
Before joining Mary Kay, Laura gained valuable experience working at Citibank and another financial institutions in Mexico and the United States. She holds a master’s degree in economics with an emphasis in International Affairs. Originally from Mexico City, Laura has been living in Dallas for the past 22 years.
ALEX HOFFMANN
Senior Global C-Level Executive →
With over 30 years of experience as a C-level global executive, Alex is a passionate leader in sales, marketing and operations within the Direct Selling channel. His proven track record includes expanding markets for companies like Nu Skin, Isagenix and Plexus, as well as successfully building two thriving businesses in the field. Alex specializes in adapting business models and branding strategies to connect with diverse global markets. His commitment to empowering individuals and fostering strong relationships drives my vision. He takes pride in developing high-performing teams across the United States, Europe and LATAM that achieve remarkable results.
With over 30 years of experience as a C-level global executive, Alex is a passionate leader in sales, marketing and operations within the Direct Selling channel. His proven track record includes expanding markets for companies like Nu Skin, Isagenix and Plexus, as well as successfully building two thriving businesses in the field. Alex specializes in adapting business models and branding strategies to connect with diverse global markets. His commitment to empowering individuals and fostering strong relationships drives my vision. He takes pride in developing high-performing teams across the United States, Europe and LATAM that achieve remarkable results.
KARINA MARTINEZ
Mary Kay
Director of Sales, Latin America Region →
Karina Martínez is the Director of Sales for the Latin America Region at Mary Kay, where she oversees the areas of Events, Incentive Trips, Consultant Marketing (CMS), Consultant Tools, Education, Sales Development, and Recognition throughout the Latin America region. With 27 years of experience at Mary Kay, she has held roles at both local, international and regional levels.
During her 16 years at Mary Kay Mexico, where she began her career, Karina worked in areas such as Recognition, Education, Consultant Tools, and Marketing. In her last position in the Mexican market, as Director of Consultant Marketing, Education, and Field Training, she led successful initiatives that transformed the business for the Sales Force.
In 2013, Karina joined the Latin America regional team at the corporate office in Dallas, TX, and since then has been instrumental in opening the markets of Colombia and Peru. Additionally, she has developed innovative regional strategies that continue to revolutionize the Mary Kay business, always prioritizing the Sales Force.
Karina holds a degree in International Marketing from the University of Monterrey in Mexico and a specialization in NLP from the Ibero-American University. She has also completed various courses and postgraduate studies.
Karina resides in Plano, Texas, with her husband Matt and their eight-year-old son Lucas. The family also includes their two dogs, Maggie and Lewie.
Director of Sales, Latin America Region →
Karina Martínez is the Director of Sales for the Latin America Region at Mary Kay, where she oversees the areas of Events, Incentive Trips, Consultant Marketing (CMS), Consultant Tools, Education, Sales Development, and Recognition throughout the Latin America region. With 27 years of experience at Mary Kay, she has held roles at both local, international and regional levels.
During her 16 years at Mary Kay Mexico, where she began her career, Karina worked in areas such as Recognition, Education, Consultant Tools, and Marketing. In her last position in the Mexican market, as Director of Consultant Marketing, Education, and Field Training, she led successful initiatives that transformed the business for the Sales Force.
In 2013, Karina joined the Latin America regional team at the corporate office in Dallas, TX, and since then has been instrumental in opening the markets of Colombia and Peru. Additionally, she has developed innovative regional strategies that continue to revolutionize the Mary Kay business, always prioritizing the Sales Force.
Karina holds a degree in International Marketing from the University of Monterrey in Mexico and a specialization in NLP from the Ibero-American University. She has also completed various courses and postgraduate studies.
Karina resides in Plano, Texas, with her husband Matt and their eight-year-old son Lucas. The family also includes their two dogs, Maggie and Lewie.
ARMAND PUYOLT
Vida Divina
Founder & CEO →
Armand is a legendary network marketing leader, multi-million-dollar earner, expert and consultant whose goal is to help as many people as possible. Today as the leader of Vida Divina, he continues to build a company based on respect for his customers and distributors. Already in nine countries around the world and growing, the opportunity he has created with Vida Divina continues to inspire and impress.
Founder & CEO →
Armand is a legendary network marketing leader, multi-million-dollar earner, expert and consultant whose goal is to help as many people as possible. Today as the leader of Vida Divina, he continues to build a company based on respect for his customers and distributors. Already in nine countries around the world and growing, the opportunity he has created with Vida Divina continues to inspire and impress.
4. Payments & Processing Workshop
A DSU First! Come learn from the best in direct selling on all things money in, money out. From payment processing to commission payout and so much more, you'll get up-to-speed on the trends and updates that modern direct selling companies are incorporating.
More speakers and topics to be announced soon!
LUIS ASCENCIO
Immunotec
Chief Financial Officer →
Chief Financial Officer →
MICHAEL McCLELLAN
Worldpay
Strategic Sales & Business Development →
Michael oversees Enterprise Direct Selling E-commerce for Worldpay (the largest payment processor in the World). He has 25+ years of experience in Direct Selling, payments and international business growth.
Previously as vice president of sales at Global Access he oversaw the company’s strategic sales development, and drove international expansion, particularly in emerging markets.
Michael also helped found ProPay, a payment solutions company that processed more than $1 billion in worldwide payments annually. In 15 years with the company, he assumed a variety of roles in product innovation, client management, payment system development, strategic development, and data security. He also led ProPay’s global expansion efforts, and helped facilitate its 2012 acquisition by TYSY, the largest card processor in North America.
Michael earned his MBA from Brigham Young University’s Marriott School of Management. In his free time, he is passionate about teaching young men the importance of goal setting and teamwork through youth football and Scouting. He also enjoys spending time with his wife and four boys adventuring in the mountains.
Strategic Sales & Business Development →
Michael oversees Enterprise Direct Selling E-commerce for Worldpay (the largest payment processor in the World). He has 25+ years of experience in Direct Selling, payments and international business growth.
Previously as vice president of sales at Global Access he oversaw the company’s strategic sales development, and drove international expansion, particularly in emerging markets.
Michael also helped found ProPay, a payment solutions company that processed more than $1 billion in worldwide payments annually. In 15 years with the company, he assumed a variety of roles in product innovation, client management, payment system development, strategic development, and data security. He also led ProPay’s global expansion efforts, and helped facilitate its 2012 acquisition by TYSY, the largest card processor in North America.
Michael earned his MBA from Brigham Young University’s Marriott School of Management. In his free time, he is passionate about teaching young men the importance of goal setting and teamwork through youth football and Scouting. He also enjoys spending time with his wife and four boys adventuring in the mountains.
WALTER NOOT
USANA
Chief Operating Officer →
Chief Operating Officer →
Vendor Supplier Partners at the P&P Workshop
Join us for the prestigious DSN Global Celebration, the pinnacle event of the direct selling industry, where the highly anticipated DSN Global 100 List is revealed. This annual recognition highlights the top companies exceeding $100 million in annual revenue, offering a unique perspective on the industry’s global impact.
Over the years, this extraordinary celebration has evolved into a worldwide phenomenon, bringing together industry leaders, innovators, and visionaries from across the globe. More than just an event, the DSN Global Celebration serves as a platform for mutual learning and inspiration—not only for direct selling professionals but also for researchers, investors, and those seeking opportunities within this dynamic industry.
Join us in celebrating the best in the business!
Additional Hotels Near the Irving Convention Center
Looking for more options? These nearby hotels do not have reserved hotel blocks for the event, but are great options. Contact any of them directly for more information.
Element Dallas
Las Colinas Hotel
606 W John Carpenter Fwy
Irving, TX 75039
Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.
Exigo—number one in the industry—is the most comprehensive direct sales platform in the world. From commissions and predictive analytics to distributor tools and ecommerce, Exigo is the only platform in the direct selling industry proven at scale to drive revenue and ROI.
Katapult understands what it takes to bring to life your company's desire to personally connect with your direct sales family through exhilarating, unforgettable, next-level events. Through every stage of concept, planning and execution, they outperform until the last curtain falls.
Worldpay is a global leader in financial technology, providing businesses of all sizes with payment solutions to make, take, and manage payments across various channels and geographies.
Fluid empowers traditional direct sellers, affiliates and influencers with robust omnichannel marketing solutions to boost conversions. You can transform your online presence with customizable e-commerce tools, enhanced user experience and drive growth—no coding required.
Nowsite empowers network marketers to sell more, recruit more and retain connections longer using AI-powered tools. Achieve success with Nowsite’s guaranteed 3-Step System. Use Nowsite for 30 days, and your social media results will double or your money back.
From powerful software that integrates all mission critical operations to a suite of easy-to-use online independent distributor marketing and reporting tools, InfoTrax supports organizations from pre-launch start-ups to corporations supporting millions of users.
SCP helps direct selling companies thrive with expert consulting, tailored solutions and strategic guidance. Whether you're launching a new venture or scaling an existing business, SCP helps you rise above the status quo and connect with today’s consumers.
Event Supplier Sponsors
ADI is a global full-service corporate incentive travel, meetings and event management company that connects customers with your management.
Hussle helps direct selling companies improve retention and duplication with onboarding and training as well as increase enrollments and new customer orders.
LPT powers secure, automated payment processing for e-commerce, direct selling, and software, ensuring efficiency and compliance.
Whether your products are headed direct to your customer, to a big box retailer or to an Amazon warehouse, QuickBox provides efficient fulfillment and fast shipping services.
Boards is a sales enablement platform that helps direct sellers and teams organize content, streamline communication and enhance customer interactions across all channels and devices.
IntegriShield detects and resolves marketing and compliance violations with proprietary monitoring technology. Protect your brand and cut costs.
Momentum Factor is a digital risk management firm specializing in AI-powered online compliance monitoring and brand protection solutions.
Rallyware helps you consolidate all essential seller tools into one place for peak productivity. Deliver an engaging experience and provide sellers with clear visibility into their key priorities.
ByDesign Technologies provides software solutions for direct selling and affiliate marketing, offering tools for commissions, e-commerce and business management.
i-payout helps you effortlessly manage mass payouts worldwide with their comprehensive platform. Streamline the distribution of funds across multiple recipients.
The PayQuicker global payout platform enables companies to grow faster by providing their participants with instant payment and purchasing power.
Citcon helps businesses grow fast by enabling merchants to accept the payment methods customers prefer, no matter where they are with one simple integration.
LaCore Commerce helps direct selling brands protect reputation, boost revenue, and eliminate unauthorized sellers. Get a free audit today.
The world's first holographic communications platform. An end-to-end system for creation, management, delivery and playback of interactive hologram content.
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