
AI Workshop
Direct Selling University | DSU Spring 2025 Tuesday, March 25 | 2:00 - 5:00 PM Irving Convention Center | Irving, TX
Artificial Intelligence is reshaping the direct selling landscape, revolutionizing everything from customer engagement to operational efficiency. This exclusive in-person workshop will provide cutting-edge insights from AI experts inside and outside of direct selling, giving you the knowledge and strategies to integrate AI into your business effectively.
What You’ll Learn
Discover how AI is transforming the way direct selling companies operate, recruit and engage their customers and distributors. Topics include:
AI-Powered Sales and Marketing: The Future of Field EngagementExplore how companies are leveraging AI to enhance sales messaging, personalize outreach, and drive conversions.
Automating Customer Support and Field Communication Learn how AI-driven chatbots, automation, and predictive analytics are improving customer experiences and empowering field teams.
Personalization at Scale: AI-Driven Content and Social Media See how companies are using AI to generate dynamic, personalized content that resonates with customers and distributors.
AI and Compliance: Navigating the Risks and Rewards Understand how AI can help monitor regulatory compliance and mitigate legal risks in the evolving direct selling landscape.
Data-Driven Decision Making: Harnessing AI for Smarter Strategies Learn how AI-powered analytics can help you make faster, more informed decisions that drive business growth.
The Future of AI in Direct Selling: What’s Next? Gain insights from top experts on where AI is headed and how your company can stay ahead of the curve.
And much more! Hear from top corporate leaders and AI innovators sharing real-world applications and strategies for integrating AI into your direct selling business.
Who Should Attend?
This workshop is designed for:
Marketing & Sales Teams – Discover how AI can enhance customer engagement and drive sales.
Operations & IT Leaders – Learn how AI can streamline processes and improve efficiency.
Executives & Decision Makers – Gain strategic insights on AI’s impact on the direct selling model.
Anyone Interested in AI & Direct Selling – Whether you’re new to AI or already experimenting, this workshop will offer valuable takeaways!
Join Us for the Entire DSU Spring 2025 Experience
Your registration for this workshop also grants you complimentary access to DSU Spring 2025, where industry leaders will share powerful insights on the future of direct selling.
Stay for the DSN Global Celebration on Tuesday night, where we recognize top leaders and reveal the DSN Global 100!
Network with AI experts, direct selling executives, and industry pioneers.
Gain actionable strategies to implement AI into your business immediately.
Space is limited—don’t miss this opportunity to explore the future of AI in direct selling.
A World-Class Lineup
Learn from many of direct selling's top minds when it comes to leveraging AI in your business. From in-house execs to technology partners and guided third-party experts, this workshop will shine a light on new ways to incorporate AI into how you're doing business today.
Stay tuned for more speakers to be announced soon.

JUSTIN BELOBABA
Nowsite
Founder & CEO

DEB BURSLEY
Sunrider
Chief Marketing Officer

DAN DEBNAM
Conturae / Inovara
Founder & CEO

ARCHIE HOLLINGSWORTH
Fyxer AI
Co-Founder and CRO

GARETH HOOPER
Sunrider
Chief Information Officer

BLAKE MALLEN
Host, DSN SHIFT Podcast
Herbalife, Chief Strategy Officer/ Pro2col, President

PATRICK O'NEILL
eXp
Chief Operating Officer

BRIAN PALMER
Fluid
President

GLENN SANFORD
eXp World Holdings
Founder, Chairman & CEO

BRANDON WHITE
Trevally
Founder & CEO
DSU SPRING 2025
March 25-27, 2025
Irving Convention Center 500 W. Las Colinas Blvd, Irving, TX
DSU is free for all active corporate direct selling executives and event sponsors.
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