DSU LATAM

JANUARY 9, 2025

Empowering growth for companies in expanding LATAM markets

View page in Spanish →

Register Now for This Complimentary Event Designed Exclusively for Direct Selling Executives!

Unlock the Potential of Latin American & North American Hispanic Markets

January 9, 2025
InterContinental Hotel, Doral, Florida

Are you ready to expand your reach and thrive in the fastest-growing markets in the direct selling industry? DSU LATAM 2025 brings together the brightest minds, seasoned leaders and innovative disruptors to share strategies, insights and proven practices that will empower your business to succeed in Latin America and with the North American Hispanic market.

Whether you already have a Hispanic marketing strategy or are just starting to explore this untapped potential, this event will provide the information, tools and connections you need to move forward with confidence.

DSU is free for all active corporate direct selling executives and event sponsors.

Speakers

Learn from the industry pioneers, seasoned executives and visionary leaders who are shaping direct selling. Our speakers are poised to ignite inspiration, spark meaningful dialogue and provide actionable insights to propel your business to new heights.

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling Partners & Direct Selling News
CEO →

Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration.

Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

AL BALA

EMCEE
Mannatech
Board Advisor →

Al joined Mannatech in October 2007 and served as CEO for 8 years. In addition to more than 37 years of domestic and international experience in network marketing, Al’s proven record includes growing a major direct sales organization to $750 million, reaching more than one million people in 60 countries. He is conversant and/or fluent in more than 13 languages.

ELIZABETH ACUÑA AYALA

ACOVEDI
Executive Director →

Elizabeth Acuña Ayala is a seasoned professional with over six years of experience in the direct selling industry. As the Executive Director of ACOVEDI, she plays a pivotal role in strengthening the industry and advocating for its legal interests in Colombia. Elizabeth is dedicated to fostering ethical and sustainable business practices that align with the values and culture of the association she leads.

Before joining ACOVEDI, Elizabeth managed legal and government affairs for Amway in Latin America, gaining valuable expertise in international legal frameworks and strategic advocacy. Her extensive experience has equipped her with a deep understanding of the challenges and opportunities facing the direct selling sector.

Elizabeth brings a unique perspective and a results-driven approach to her role, leveraging her diverse background to create meaningful impact within the industry. Her leadership is defined by her commitment to promoting innovation, collaboration and integrity in the marketplace.

FELIX BRAVO

eXp Realty
Vice President of International Growth →

Felix Bravo is the Vice President of International Growth at eXp Realty, where he leads the charge in expanding the company’s global footprint and strengthening its presence in key markets worldwide. Felix's mission is to drive eXp’s growth into new territories, bringing the company’s innovative model and unparalleled agent support to real estate professionals across the globe.

Felix's journey in real estate began during his freshman year of college, intending to be a part-time job. Nine years later, it has evolved into his lifelong passion and career focus. With expertise spanning luxury sales, commercial real estate and team management, Felix is a seasoned professional who thrives in dynamic and innovative spaces.

Since 2019, Felix has been deeply immersed in the PropTech sector, contributing to the growth of top companies like Side and Radius. His proven track record includes helping boutique real estate brands become some of the highest-performing and most recognized names in the country.

Most recently, Felix served as Director of Growth for eXp Realty in Florida, where he demonstrated his ability to combine strategic expansion with agent success and satisfaction. Now, as Vice President of International Growth, Felix is passionate about helping agents succeed and unlocking new opportunities for growth worldwide.

DANIEL CHAVEZ SAUL

VIVRI
Founder & CEO →

Daniel Chavez Saul is the visionary Founder and CEO of VIVRI®, a company revolutionizing health and wellness through premium nutrition solutions. With a mission to empower individuals to lead healthier, more vibrant lives, Daniel has steered VIVRI® to become a global leader in the wellness industry, with a presence across the U.S. and India.

Daniel's experience includes previous roles as an investment banker in New York for Goldman Sachs and as a strategy consultant for McKinsey & Company in several cities around the U.S. and India. He studied Economics at Harvard University, Economics and Managerial Studies at Rice University and earned a Masters in Business Administration from Stanford University.

MAURICIO DOMENZAIN

Immunotec
CEO →

Mauricio Domenzain is a seasoned leader in the health, wellness and fitness industry, bringing a wealth of experience and passion to his role as CEO of Immunotec. Since joining the company in 2017, Mauricio has been instrumental in transforming Immunotec’s trajectory. His focus on fostering a strong culture, paired with a critical eye for refining systems and practices, has driven significant growth, revitalized the brand and positioned the company for an exciting future.

With expertise spanning consumer products, retail, product development and trade marketing, Mauricio’s leadership has established Immunotec as a standout in the fast-moving consumer goods (FMCG) sector. A graduate of the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Mauricio combines strategic vision with a deep commitment to empowering lives through innovative wellness solutions.

RUBEN FAMILIA GUERRERO

Amway
Managing Director, LATAM →

Ruben Familia’s Amway career spans nearly 22 years supporting 45 of the company’s markets and partnering with thousands of Amway Independent Business Owners (IBOs) around the world. Throughout his tenure, his top priority has remained the same: IBO success.

“IBOs expect and deserve the best. My commitment has always been to deliver on that promise, and I will continue to support improvements in the business that will help drive their success,” says Ruben.

He joined the company in 2002 as general manager of Amway Dominican Republic, where he quickly became a trusted leader among the affiliate’s employees and IBOs. In collaboration with the local leaders, he helped transform the market’s operations from $3 million to $30 million and added responsibility for Puerto Rico and the Caribbean. Ruben also helped found the Direct Selling Association in the Dominican Republic and served as its president.

Ruben was named North America’s director of Leader Growth Solutions in 2017. He led an organizational restructuring and enhanced account management and partnership. He also invested much of his time in team development, which resulted in improved field support.

“I’ve always been enthusiastic about creating strong and high performing team and helping them grow professionally and personally. I love to be part of teams who share a passion to see IBOs thrive,” says Ruben. “It’s inspiring to see them come together to build better experiences for IBOs and their customers. It’s a win-win!”

In 2020, Ruben relocated to Germany to serve as chief sales officer for Europe and South Africa. He led strategic changes to sales account management for the region. He also launched a new compensation program (Core Plus) and lead initiatives to help business owners grow their businesses with new communities of customers.

Ruben returned to his Amway roots in North America as vice president of Sales in 2021. In this role, he heads Leader Growth Solutions, training and education, IBO compensation, events and recognition and sales operations. He excels at driving growth and innovation with a strong focus on collaboration to maintain North America’s position as one of Amway’s top markets. “I’m thrilled to be back at Amway World Headquarters. This is where Rich DeVos and Jay Van Andel started it all and it’s an honor to build on and continue their legacy,” Ruben says.

In January of 2024, Ruben took on responsibilities as Managing Director for Amway Latin America, where he will team up with the local team and independente busisness owners to take this region to the next level.

Ruben lives in Grand Rapids, Mich., where he has served on the Board of Directors for Easterseals Michigan. His greatest blessings in life include his wife and three daughters.

SOL FLINT

Nature's Sunshine
General Director Latin America →

Sol Flint is a results-driven leader with extensive experience in driving growth and profitability for globally recognized brands in retail and direct selling. With a career spanning leadership roles at Amway, Essity, and Cargill, she has successfully transformed businesses through strategic planning, digital innovation, and team development.

At Nature’s Sunshine, Sol oversees operations across Latin America, leveraging her expertise in P&L management, omnichannel strategies, and customer experience design. Notably, she led a +16% sales increase during the COVID-19 pandemic by launching a digital transformation that shifted 90% of sales online, achieving record profitability. Her ability to unify high-performance teams and implement customer-centric innovations has consistently delivered long-term success.

Sol holds a degree in Business Administration, an MBA, and advanced certifications in International Business and Digital Marketing. Fluent in English, Spanish, and Portuguese, she brings a global perspective to leadership and growth.

ADOLFO FRANCO

DSA
Executive Vice President →

Franco began his career as an attorney at Shughart, Thomson & Kilroy in 1983. A year later he took the same position at Cole & Corelte. Then in 1985, Adolfo became a deputy general counsel and a general counsel in 1993 at Inter-American Foundation. Also he served as a president of the same foundation from 1999-2000.

In 2002, Franco was appointed an assistant administrator for Latin America and Caribbean Bureau at the United States Agency for International Development. Since 2007 he has been a vice president for Global Regulatory Affairs at the Direct Selling Association. During the presidential campaign of Senator John McCain in 2008, Franco served as an advisor on issues related to the United States foreign and development policy on Latin America and the Caribbean.

In 2015, Franco testified in the Senate Homeland Security and Government Affairs Committees on securing the United States border and the root causes of Central American migration. He was one of the Bush Administration’s key policymakers, advising the President, Secretary of State and USAID Administrator on issues involving Cuba, Colombia, Haiti and Venezuela. Also Adolfo served as chief counsel to the Chairman of the House International Relations Committee, advising Committee Members on global development and foreign policy matters.

CONNIE GALOFRE

Immunotec
Latin America Vice President →

Dynamic and results-driven business leader with extensive expertise in commercial and marketing management, brand development, finance, operations, digital transformation, and talent development. A proven track record of enhancing business models to foster growth and profitability is complemented by strengths in strategic planning, leadership, and innovative problem-solving under pressure. Throughout a successful career, major brand management initiatives and direct sales operations have been led across multiple markets, including Colombia, Ecuador, Peru, the Dominican Republic, Bolivia, Guatemala, and Mexico, demonstrating a strong ability to drive significant business expansion and operational excellence.
Currently serving as Vice President of Sales for Immunotec LATAM, responsible for defining and executing the company's commercial strategy while reporting directly to the CEO. Key achievements include integrating educational systems within the organization and spearheading the recruitment of consultants in the region. With a solid foundation in marketing and corporate affairs from leading companies like Natura and Belcorp, recognized for innovative approaches to brand engagement and sales effectiveness, solidifying status as a key player in the cosmetics and personal care industries.

LAURA HIROS

Mary Kay
Manager Education & CMS LATAM Region →

Laura Hiros has been an integral part of Mary Kay for the past 18 years, holding various positions at both the local market level and within the LATAM regional team. Currently, she serves as the Manager of Education & Consultant Marketing for the Latin America Region. With a robust background in marketing, economics, and education, Laura has been pivotal in driving strategic initiatives that enhance consultant experience, engagement, and education across the region. She played a strategic role in opening the Peru Market in 2016 and she has been responsible for launching and managing the innovative Skin Analyzer tool, alongside other groundbreaking initiatives, and the social media strategy for all Mary Kay Sales Force in Latin America. Her leadership and innovative approach have significantly contributed to the growth and success of Mary Kay's operations in Latin America.

Before joining Mary Kay, Laura gained valuable experience working at Citibank and another financial institutions in Mexico and the United States. She holds a master’s degree in economics with an emphasis in International Affairs. Originally from Mexico City, Laura has been living in Dallas for the past 22 years.

ALEX HOFFMANN

Senior Global C-Level Executive →

With over 30 years of experience as a C-level global executive, Alex is a passionate leader in sales, marketing and operations within the Direct Selling channel. His proven track record includes expanding markets for companies like Nu Skin, Isagenix and Plexus, as well as successfully building two thriving businesses in the field. Alex specializes in adapting business models and branding strategies to connect with diverse global markets. His commitment to empowering individuals and fostering strong relationships drives my vision. He takes pride in developing high-performing teams across the United States, Europe and LATAM that achieve remarkable results.

Alex is also fluent in Spanish, English and Portuguese. His interests include running, cycling, marathons, half marathons and century cycling races. In addition, he enjoys traveling the world and exploring new cultures.

Alex is also a best-selling author of Networker Guru, The Millionaire Networker, and A Journey of Riches.

CARLO LEDEZMA

Former DSA Mexico →

With almost 20 years of experience in the fields of international trade, marketing, and customer relations, Carlo has helped expand multinational trade between Mexico and the United States through the Mexico Trade Commission, the United States-Mexico Chamber of Commerce, and American Express Corporation.

Carlo served for USANA (NYSE: USNA) as the Vice President of Latin America, where he enjoyed a variety of duties including the creation and leading of teams in Mexico, Colombia and the United States for functional departments such as Customer Service, Marketing and Advertising, and Corporate Communications. He also participated in the creation of rank advancement strategies and business plans for all of the Mexican Republic, the Latin Market of the United States and finally, the expansion of USANA into South America, specifically, Colombia.

Currently Carlo is a public speaker on several topics and also the CEO of LEyC, a company devoted to advancing the power of clear, relevant and memorable communication for the achievement of people and companies’ goals as a well as a one-point integral supplier for direct sales companies’ needs.

ARMOND PUYOLT

Vida Divina
Founder & CEO →

Armand is a legendary network marketing leader, multi-million-dollar earner, expert and consultant whose goal is to help as many people as possible. Today as the leader of Vida Divina, he continues to build a company based on respect for his customers and distributors. Already in nine countries around the world and growing, the opportunity he has created with Vida Divina continues to inspire and impress.

JUDITH SANCHEZ

PM-International
General Manager of Sales →

Strategic, result-oriented and visionary executive, Judith has over 31 years of experience in the direct selling industry throughout multiple markets in North America, Central America, South America, Europe and Asia.

She has expertise in driving business growth, global leadership, full P&L management, operational efficiencies, program management and business strategy and execution.

A thought leader and public speaker, Judith is passionate about training and knowledge sharing. She is recognized as the only Latina in a General Manager role in the Direct Selling industry (USA).

DANIEL TAYLOR

4Life
Vice President of Business Intelligence & Analytics →

Daniel Taylor, Vice President, Business Intelligence & Analytics, has been at 4Life for twenty-three years. He began as a warehouse worker in 2001. In 2004, he was named Supervisor of Manufacturing. In 2006, he moved to the international department as Manager of Europe. In 2013, Taylor became Senior Director over 4Life Latin Markets. Today, in addition to his analytical responsibilities, Taylor is the strategic point of contact for one of 4Life’s top ranking worldwide Affiliates from Puerto Rico.

KENYA VERGARA

Omnilife
Global Marketing Director/Board Member →

Omnilife is #20 on the DSN Global 100 List with $585M in revenue in 2022. Omnilife believes all dreams are important and wants to provide a bridge to help people achieve them by sharing what has worked for more than seven million people around the world over the course of 30 years.

Kenya is a beauty influencer, global marketing director as well as founder and creative director of KenyaVergara, her eponymous beauty brand. Kenya’s leadership prowess and innovative initiatives are proof of her vision, grit and passion for the industry.

What to Expect at DSU LATAM 2025

Exclusive Insights from Top Leaders
Learn from C-level executives, global marketers and industry innovators representing some of the most successful direct selling companies operating in Latin America and North America.
Strategies for Engaging the Hispanic Market
Discover actionable steps to build or enhance your Hispanic marketing strategy, addressing the needs of Spanish-speaking customers and salesforces in both regions. Considering your launch into reaching the Hispanic market? This event is the perfect primer to learn best practices and pitfalls to avoid.
How-tos for Expansion Into New LATAM Countries
Gain practical knowledge on entering new Latin American markets, including understanding cultural nuances, legal considerations and customer engagement strategies that drive success.
Lessons from LATAM-Based Companies Excelling in These Markets
Learn directly from local companies thriving in Latin America, as they share their unique approaches and the strategies that have propelled them to success in this competitive region.
Networking Opportunities
Meet and connect with executives, decision-makers, and trailblazers from across the industry during our sessions, networking lunch, and optional welcome reception.
Real-World Success Stories
Hear directly from companies that have achieved remarkable growth in Latin American and Hispanic markets, and learn how you can replicate their success.
Deep Dive into Market Trends
Get expert analysis on what’s driving growth in these vibrant markets and how your company can stay ahead of the curve.

Why You Should Attend

01.

This event is COMPLIMENTARY for all direct selling executives—no cost to register or attend.

02.

The Hispanic and LATAM markets represent one of the largest and fastest-growing segments of direct selling customers and distributors.

03.

Over 20% of the U.S. direct selling salesforce is Spanish-speaking, and the demand for culturally relevant marketing is higher than ever.

04.

Gain practical insights into navigating the challenges and opportunities unique to these markets.

Event Details

DATE

Thursday, January 9, 2025

LOCATION
InterContinental Hotel, Doral, Florida
(just 5 miles from Miami International Airport)

Schedule & Sessions

THURSDAY, JANUARY 9

7:45 AM - 9:00 AM
Check-in, coffee and continental breakfast available

9:00 AM - 12:00 PM
General Session 1

12:00 PM - 1:00 PM
Lunch break (meal provided)

1:00 PM - 5:00 PM
General Session 2

WEDNESDAY, JANUARY 8

Join us on the afternoon of January 8 for an OPTIONAL tour of the Farmasi

headquarters. A Welcome Reception follows that evening at the InterContinental Hotel.

HOTEL

InterContinental At Doral Miami

2505 North West 87th Avenue
Doral, Florida 33172-1610

The hotel group rate of $281/night
(includes taxes and fees).

BOOK NOW

Register Your Spot Today!

Don’t miss this unparalleled opportunity to position your company for growth in the direct selling industry’s most dynamic markets. Seats are limited, and this event will fill quickly—register now to secure your spot at DSU LATAM 2025!

Empower your team. Elevate your business. Engage the markets that matter.

DSU LATAM News

DSU LATAM 2025: Recordatorios de Inscripción

Gracias por registrarte en nuestro próximo evento DSU LATAM 2025. ¡Estamos emocionados de verte este 9 de enero! Tanto si ya cuentas con una

Tour the New Farmasi Headquarters

Join us a day early at DSU LATAM on Wednesday, January 8 for a full tour of the new Farmasi headquarters. This tour is an optional...

Al Bala and Alex Hoffman Discuss DSU LATAM

In this episode, we are thrilled to bring you invaluable insights into the Hispanic and Latino markets from two true legends in the...

Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.

Exigo—number one in the industry—is the most comprehensive direct sales platform in the world. From commissions and predictive analytics to distributor tools and ecommerce, Exigo is the only platform in the direct selling industry proven at scale to drive revenue and ROI.

Learn More →

Katapult understands what it takes to bring to life your company's desire to personally connect with your direct sales family through exhilarating, unforgettable, next-level events. Through every stage of concept, planning and execution, they outperform until the last curtain falls.

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Fluid empowers traditional direct sellers, affiliates and influencers with robust omnichannel marketing solutions to boost conversions. You can transform your online presence with customizable e-commerce tools, enhanced user experience and drive growth—no coding required.

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Nowsite empowers network marketers to sell more, recruit more and retain connections longer using AI-powered tools. Achieve success with Nowsite’s guaranteed 3-Step System. Use Nowsite for 30 days, and your social media results will double or your money back.

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From powerful software that integrates all mission critical operations to a suite of easy-to-use online independent distributor marketing and reporting tools, InfoTrax supports organizations from pre-launch start-ups to corporations supporting millions of users.

Learn More →

SCP helps direct selling companies thrive with expert consulting, tailored solutions and strategic guidance. Whether you're launching a new venture or scaling an existing business, SCP helps you rise above the status quo and connect with today’s consumers.

Learn More →

Event Supplier Sponsors

Apptor, being a low-code application development platform, demands significantly lower development time and costs compared to traditional development platforms.

LEARN MORE →

Direct Sales Experts is a global executive search firm specializing in leadership identification for direct sales, network marketing, MLM, party plan and social selling channels.

LEARN MORE →

i-payout helps you effortlessly manage mass payouts worldwide with their comprehensive platform. Streamline the distribution of funds across multiple recipients.

LEARN MORE →

Enhance your sales team's productivity with S4DS, an AI-powered sales suite that integrates a transactional AI sales assistant and end-to-end seller tools ensuring seamless seller workload execution. With 5,000+ available integrations, S4DS seamlessly integrates with your existing tools and enterprise architectures.

LEARN MORE →

Eliminate the gap between offline and online selling with Bloo Kanoo. Livestream shopping and shoppable videos, directly on your ecommerce platform.

LEARN MORE →

Retain more customers. FlexPay helps subscription businesses accelerate revenue and profit growth by recovering failed payments and minimizing customer churn.

LEARN MORE →

Miner Group is a group of companies that provide competitive logistics solutions such as regulatory compliance and customs brokerage for the Mexican market.

LEARN MORE →

Sunwest Communications helps companies build trust, amplify their voice, increase visibility and encourage action by masterfully telling their story—through social or traditional media.

LEARN MORE →

Citcon helps businesses grow fast by enabling merchants to accept the payment methods customers prefer, no matter where they are with one simple integration.

LEARN MORE →

Gobi Insights focuses on the final stage of checkout. They pinpoint opportunities within the order processing flow where even minor adjustments can yield significant results.

LEARN MORE →

The PayQuicker global payout platform enables companies to grow faster by providing their participants with instant payment and purchasing power—funding more business.

LEARN MORE →

Direct selling companies trust Worldpay for a seamless payment experience from start to finish, at scale. Work with Worldpay’s vertical experts to define your growth.

LEARN MORE →

CP&KRELL can provide a comprehensive, full-scale set of services to connect you with the right boho beauty rebel or fashion firebrand to grow your brand.

LEARN MORE →

Hussle helps direct selling companies improve retention and duplication with onboarding and training as well as increase enrollments and new customer orders.

LEARN MORE →

Whether your products are headed direct to your customer, to a big box retailer or to an Amazon warehouse, QuickBox provides efficient fulfillment and fast shipping services.

LEARN MORE →

DSU LATAM

View page in Spanish →

Register Now for This Complimentary Event Designed Exclusively for Direct Selling Executives!

Unlock the Potential of Latin American & North American Hispanic Markets

January 9, 2025 InterContinental Hotel, Doral, Florida

Speakers

What to Expect at DSU LATAM 2025

Why You Should Attend

Event Details

Schedule & Sessions

InterContinental At Doral Miami

Register Your Spot Today!

Empower your team. Elevate your business. Engage the markets that matter.

DSU LATAM News

Event Supplier Sponsors

January 9, 2025
InterContinental Hotel, Doral, Florida