Europe 2025 | DSU Events

3-5 JUNE 2025

DSU Europe

Amsterdam Hilton Airport Hotel, The Netherlands

Event Overview

Mark Your Calendar: DSU EU 2025 – Amsterdam

After the incredible success of our inaugural DSU EU event, we’re bringing even more momentum to Amsterdam in June 2025. Europe’s top direct selling leaders will gather once again to explore the latest insights, strengthen industry connections and discover new opportunities for growth.

Don’t miss this chance to participate in an event that promises to elevate your business and continue shaping the future of direct selling in Europe.

Save the date for a truly unforgettable experience!

DSU is free for all active corporate direct selling executives and event sponsors.

Schedule & Sessions

TUESDAY,

3 JUNE

9:00 AM - 1:00 PM

CEO Forum

(Invite Only)

1:00 PM - 5:00 PM

Association Summit

(Open to DSA CEO's, Chairs and Board members)

5:00 PM - 7:00 PM

Welcome Reception

WEDNESDAY,
4 JUNE

7:45 AM - 9:00 AM

Welcome Breakfast

9:00 AM - 12:00 PM

General Session 1

12:00 PM - 1:00 PM

Lunch

1:00 PM - 5:00 PM

General Session 2

5:00 PM - 6:30 PM

Cocktail Reception

6:30 PM - 8:00 PM

AI Workshop

THURSDAY,
5 JUNE

7:45 AM - 9:00 AM

Welcome Breakfast

9:00 AM - 1:00 PM

General Session 3

1:00 PM - 2:00 PM

Lunch Boxed to Go

2:00 PM - 4:00 PM

Legal, Regulatory and Compliance Workshop

Speakers

Learn from the industry pioneers, seasoned executives and visionary leaders who are shaping direct selling. Our speakers are poised to ignite inspiration, spark meaningful dialogue and provide actionable insights to propel your business to new heights.

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling Partners & Direct Selling News
CEO →

Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration.

Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

SUSANNAH SCHOFIELD OBE

DSA UK
Director General →

Susannah Schofield OBE is the Director General of the Direct Selling Association UK, an industry which is worth over £1billion. Alongside her role as Director General, Susannah remains actively involved in two businesses which she founded: the CEO of Dice Matrix Consulting, an insight and research company, and as a Licensed Female Boxing Promoter representing Women Boxers under the Unified Promotions Ltd banner. Prior to her appointment as leader of the DSA, Susannah spent 18 years at Royal Mail, culminating in her holding the Board-level role of Commercial & Innovation Director, where she led a team of over 800 people.

A passionate advocate for women and young people in business, Susannah was awarded an OBE for her work in this area in the 2015 New years Honours List.

JOHN ADDISON

Addison Leadership Group
CEO →

Back in 1977, Primerica’s founders recognized the pressing need for their friends, family and community members to have access to financial education and the right financial solutions that could help them live better lives and prepare for the future. Now, nearly 50 years later Primerica is ranked #7 on the DSN Global 100 List with 2022 revenue of $2.72B. Primerica reported revenue for 2023 of $2.82B, growing $100M over 2022.

John is the former Co-CEO of Primerica and is now on the board of directors. He helped to shape Primerica’s culture as well as navigate a tedious break from Citigroup that skyrocketed profits and made National headlines in 2010. Now “rewired” after his tenure with Primerica, John is the CEO of Addison Leadership Group, INC. He travels the world as a keynote speaker and consultant, he is also a best-selling author.

JUSTIN BELOBABA

Nowsite
Founder & CEO →

FRÉDÉRIC BILLON

DSA France
Executive Director →

Frédéric Billon has been appointed Executive Director of the French Direct Selling Association in January 2023. In May 2023 he became SELDIA Vice President. He started his career as a project manager for the French Ministry of Foreign Affairs, in the Dominican Republic, until 2001. He then created two companies specializing in dematerialization and digitalization in Central America.

In 2007, he integrates the “Nature group” as e-commerce Development Director and create the online store of organic, healthcare and wellness
products “Naturalforme.fr". In 2009 he became Chief Operational Director of “Nature group."

Between 2018 and 2023, he has held the position of CEO of the Direct selling company “Just France."

ELÇIN BIRBEN

AquaSource
Chief Sales and Marketing Officer →

Elçin Birben is the Chief Sales and Marketing Officer at AquaSource, with over 25 years of leadership in the direct selling industry. She has built and led international teams, driven brand transformations, and launched multiple startups across Europe. Her expertise spans multilevel marketing, digital transformation, and purpose-driven brand strategy. Elçin is passionate about bridging legacy and innovation to create authentic, human-centered growth in wellness and sustainability-focused businesses.

CAMERON BOTT

Partner.Co
Area President, EMEA/LATAM, Global Partner Support →

Cameron Bott is the Area President for EMEA, LATAM, and Global Partner Support at Partner.Co, bringing extensive leadership experience in the direct selling industry. With a track record of driving international growth and supporting entrepreneurial success, Cameron plays a key role in expanding Partner.Co’s global footprint. His expertise spans strategic development, operations, and partner engagement, ensuring sustained business growth across diverse markets.

HEATHER CHASTAIN

Bridgehead Collective
Founder & CEO →

With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table.

Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.

DAN DEBNAM

Inovara
Founder & CEO →

Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humor.

MAURICIO DOMENZAIN

Immunotec
CEO →

Mauricio Domenzain is the CEO of Immunotec, bringing extensive experience in the health, wellness, and fitness industry. A skilled leader in consumer products, retail, and trade marketing, he is a strong business development professional and a graduate of ITESM.

CHRIS FENNA

Meridian MMi
Joint Managing Director →

Chris leads Meridian MMi specialists in the worldwide placement of senior executives and providers of consultancy services to the Direct Selling Industry. She has in-depth experience of running international Direct Selling companies at Vice President level, as well as operating her own Direct Selling business. Her early career was spent with the Tupperware Company. In 1994 she was appointed Sales Director at Pierre Lang. She held an international role with PartyLite before being invited to join The Pampered Chef in 2000 as Vice President and Managing Director of Europe.

With over 40 years’ experience Chris is widely respected and has an innate sense in identifying the qualities and skills that help DTC businesses thrive. She enjoys an unrivalled reputation as the go to in sourcing ‘best in class’ candidates. In 2013 she was inducted into the UK Direct Selling Association's 'Hall of Fame' in recognition of her outstanding contribution to the industry; one of only 12 individuals to have received this accolade.

Headquartered in the UK Meridian MMi has been operating for over 20 years, and uniquely has a team of dedicated partners in Europe and beyond who have the skills, expertise and extensive contacts to collaborate in finding the right candidate to drive businesses forward in today’s ever evolving DTC environment.

PETER GRISCOM

Mannatech
Senior Vice President Global Operations →

ZARA HARDING

Oriflame
Sales, Business Intelligence and Projects Lead →

With 20 years in the Direct-to-Consumer industry, Zara Harding is a specialist in micro-entrepreneurship, sales systems, and community-driven growth. As Sales, Business Intelligence, and Projects Lead at Oriflame UK, she has played a key role in driving an 89% market growth in 2024 as part of the Incubator Market project. Passionate about challenging the status quo including paving the way for young beauty entrepreneurs, she combines expertise in compensation programmes, training, and technology to deliver results that empower entrepreneurs and transform sales strategies.

WES LINDEN

Utility Warehouse
National Network Leader, Author and Speaker →

Wes Linden is a top-ranked National Network Leader at Utility Warehouse, a record-breaking bestselling author for over seven years and an international speaker who has inspired audiences in over 20 countries. Since 1997, Wes has empowered thousands to build successful side-gigs from the comfort of home, earning him recognition as a trusted leader in the direct selling industry including his induction into the Direct Selling Hall of Fame.

Beyond his achievements in business, Wes brings a unique background as an ex-professional football referee, officiating matches up to the Championship level. He is also the voice behind The Resilience Project podcast where he shares stories of grit, growth and success.

Whether through his writing, mentoring or speaking, Wes continues to champion resilience, success and a life filled with purpose.

THOMAS LOMMELL

Oliveda
Founder & CEO →

The inspiration for OLIVE TREE PEOPLE and its groundbreaking products was born in an olive tree house, nestled in the heart of Thomas Lommel's first olive grove. Years earlier, Thomas discovered the incredible healing power of olive trees, successfully treating himself with their natural properties. His passion and belief in the transformative potential of olive trees led to the creation of his first elixir, crafted for internal use. After witnessing its remarkable effectiveness in others, Thomas envisioned Olive Tree Therapy—a philosophy akin to Mediterranean Ayurveda.

Driven by the conviction that what nourishes the inside should also benefit the outside, Thomas began exploring skincare. He uncovered a surprising truth: most creams and serums are composed of up to 70% distilled water. Determined to innovate, he replaced this water with a potent beauty elixir derived from olive leaves. Unlike olive oil, this elixir is up to 3000 times more concentrated, mimicking the resilience and vitality that allow olive trees to thrive for thousands of years.

Through OLIVE TREE PEOPLE, Thomas has redefined skincare, merging ancient wisdom with modern innovation to create products that empower and protect, just as nature intended.

ELIZABETH LOPEZ

Mary Kay
Senior Sales Director →

CHRIS McDERMOTT

Serenova /
Cambridge Weight Plan
CEO →

Having been with The 1:1 Diet by Cambridge Weight Plan for 17 years, Chris originally joined the company in 2003 as a PR Executive. Chris assuming his role as Managing Director in 2015. Now, Chris leads the Board of Directors, and helps to set and drive forward the strategic direction of the company, through his team. Throughout his time at the company Chris has been involved with many brand milestones and championed the 100% Employee Ownership status, as well as leading the reformulation project. In 2019 The 1:1 Diet won the highly prestigious Employee Owned Business of the Year Award, and Chris is now Chair of the Employee Ownership Association.

WAYNE MOOREHEAD

LifeWave
Global SVP Marketing →

As LifeWave’s newly appointed Global Senior Vice President of Marketing, Wayne brings more than two decades of experience leading marketing, strategy and branding for large organizations in both traditional retail and the direct selling industry. Wayne is also the host of Direct Approach, a bi-weekly podcast that features candid conversations with leading corporate executives about marketing, brand strategy and the evolving direct sales channel.

In his new role, Wayne will lead LifeWave’s global marketing, digital and communication teams, focusing on innovative approaches to the user experience and technological advancements.

GEOFF MULHAM

DSA Australia
Chief Executive Officer →

Geoff Mulham brings a wealth of global expertise to his role as CEO of Direct Selling Australia (DSA). With a distinguished career spanning General Management, Start-Ups, Marketing and Sales and Event Marketing, Geoff is a seasoned leader dedicated to driving innovation and growth in the direct selling industry.

A natural communicator and educator, Geoff is an accomplished trainer, presenter and published author of Time Balancement (2015), a guide to achieving equilibrium in today’s fast-paced world. He is also a prolific writer and blogger sharing insights that inspire and empower others.

Geoff's creative talents extend to filmmaking where he directed and produced the feature documentary Living the Dream (2005), showcasing his ability to connect with audiences on a profound level.

Under Geoff's leadership DSA continues to champion excellence and sustainability in direct selling fostering collaboration among members and advancing the industry's standing across Australia and beyond.

AYO OLASEINDE

Global President
Saladmaster and DSA UK Chairman →

Ayo Olaseinde is a self-made entrepreneur who has had an incredible journey in the direct sales industry. His leadership and dedication to the direct sales industry have been shaped by his personal story of starting from humble beginnings and building a successful career through hard work and determination. Ayo's journey and leadership in the direct sales industry, including his role as Global President of Saladmaster, serve as a testament to his entrepreneurial spirit, dedication to personal growth, and passion for inspiring and developing others to achieve their own success.

BRIAN PALMER

Fluid Studios
President →

BOB PARKER

Meridian MMi
Joint Managing Director →

Bob Parker, Joint Managing Director of Meridian MMi, is a network marketing and direct sales specialist with over 35 years of experience as a business owner, trainer and leader. As the former Country Manager for global wellness brand Forever Living Products in the UK, Ireland and Iceland, Bob led the territories to No.1 in the world for two consecutive years, achieving remarkable 60% year-on-year growth.

A natural entrepreneur from an early age, Bob's commercial acumen emerged while still at school, where he successfully ran a mobile DJ business and market stalls. Over the years his passion for sales, leadership and mentoring has defined his career. In 2009 Bob was recognized as the youngest inductee into the Direct Selling Association's Hall of Fame cementing his status as a leader in the industry.

As an inspirational speaker and mentor, Bob is dedicated to helping individuals and teams achieve peak performance. With a focus on goal setting, mindset development and leadership growth, he combines warmth, practical insights and an empathetic approach to help others unlock their potential and drive sustainable success.

TRACEY POWERS

Avon
Sales Director, UK →

Tracey Powers is the Sales Director for Avon UK, where she has led the UK business though significant transformational change in recent years, with experience in adapting business models with a stronger omnichannel approach to drive sales, skills and technology enablement. With over 15 years’ experience in multi-channel Direct selling, Tracey is passionate about the power of delivering a personalised service through direct sales to enhance the consumer experience. Tracey lives in the Northeast of England with her husband, James , and two teenage children.

ADRIEN RINCHEVAL

PM-International
Chief Sales Officer Europe →

Adrien Rincheval, Chief Sales Officer (CSO) Europe at PM-International, is a passionate leader with a proven track record in direct sales. Starting as an independent distributor in 2012, he knows what it takes to succeed, understanding both distributor needs and corporate strategy. Adrien has played a key role in expanding PM-International’s business across Europe and is now responsible for sales strategies in over 30 countries, always keeping distributors at the heart of his work. With experience living in multiple countries worldwide, he brings an international mindset, strategic vision, and hands-on approach to sales.

ØRJAN SÆLE

Zinzino
Co-Founder →

Ørjan Sæle is a successful speaker, owner of several companies and is the author of several books. He is the co-founder and 5 Star Global President of Zinzino, a leading Direct Sales company. He has over 30 years of experience in the field of network marketing and has built one of the largest organizations in the world together with his wife Hilde.

He believes innovation is the key to creating a big company and he focuses his time on research and study as he continues to grow the business. The Myers-Briggs personality test identifies Ørjan Sæle as Visionary. His colleagues nickname him “The Professor” for his in-depth knowledge of the network marketing profession.

AI Workshop

This invaluable AI Workshop reveals how the latest artificial intelligence trends are transforming corporate operations—from predictive analytics to enhanced customer engagement. Led by experts within and beyond direct selling, this session offers hands-on strategies to integrate AI for greater efficiency and growth.

More speaker announcements coming soon!

STUART JOHNSON

JUSTIN BELOBABA

Nowsite
Founder & CEO →

DAN DEBNAM

PETER GRISCOM

Mannatech
Senior Vice President Global Operations →

BRIAN PALMER

Fluid Studios
President→

Legal, Regulatory & Compliance Workshop

The Legal, Regulatory and Compliance Workshop equips corporate leaders with vital strategies to navigate the evolving regulatory landscape, including the Digital Services Act and heightened consumer protection standards. Guided by top legal experts and in-house counsels, this session tackles compliance challenges unique to direct selling, providing practical solutions for risk management and ethical operations.

Speaker announcements coming soon!

HOTEL

Hilton Amsterdam Airport Schiphol

Schiphol Boulevard 701
Schiphol, 1118 BN
The Netherlands

The hotel group rate is $269.04/night, including VAT and Buffet Breakfast, excluding 6.29% city tax.

BOOK NOW

Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.

Exigo—number one in the industry—is the most comprehensive direct sales platform in the world. From commissions and predictive analytics to distributor tools and ecommerce, Exigo is the only platform in the direct selling industry proven at scale to drive revenue and ROI.

Learn More →

Nowsite uses Al-powered tools to empower network marketers to sell more. Achieve success with Nowsite’s guaranteed 3-Step System. Use Nowsite for 30 days and your social media results will double or your money back.

Learn More →

Fluid empowers direct sellers, affiliates and influencers with omnichannel marketing solutions to boost conversions. Transform your online presence with customizable

e-commerce tools, enhanced user experience and drive growth—no coding required.

Learn More →

Worldpay is a global leader in financial technology, providing businesses of all sizes with payment solutions to make, take, and manage payments across various channels and geographies.

Learn More →

From powerful software that integrates all mission critical operations to a suite of easy-to-use online independent distributor marketing and reporting tools, InfoTrax supports organizations from pre-launch start-ups to corporations supporting millions of users.

Learn More →

Event Supplier Sponsors

FieldWatch is a digital risk management firm specializing in AI-powered online compliance monitoring and brand protection solutions.

LEARN MORE →

LPT powers secure, automated payment processing for e-commerce, direct selling, and software, ensuring efficiency and compliance.

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Open Audience offers strategic consulting and tactical support, delivering interactive technology solutions for hybrid, live and virtual events globally.

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