YEAR-END • 2024
Direct Selling Update
with Stuart Johnson
A Look at the State
of Direct Selling in 2024
Free Registration to Direct Selling Execs
Join Stuart Johnson for this 40-minute in-depth look at the stories and strategies that have defined direct selling in 2024. Tap into the insights and access that only Direct Selling News can provide.
This free recording delivers a comprehensive view of the industry landscape, uncovering critical trends and analysis to help guide your team’s strategic planning and growth for the year ahead. Access is available to all corporate members of a direct selling company upon a simple confirmation process.
What You'll Learn
📈 Market Trajectories: How Big Is the Opportunity?
The direct selling market might be larger than we realize, encompassing more channels, categories and possibilities than traditionally counted. Are we underselling the potential of direct selling? This presentation will dive into underexplored market areas, challenging common assumptions and asking what it could mean for your company if the channel’s scope is broader than previously thought.
📊 2024 YTD Sales Performance
Get an inside look at the latest industry performance metrics gathered from a poll of over 80 companies generating at least $50 million annually in North America. See how companies across the direct selling landscape are performing in 2024 and discover which strategies are paying off. Learn how nearly half of these companies have outpaced expectations, while others are facing challenges. What does this performance snapshot reveal about the year so far—and what might it suggest for the months ahead?
🔄 Company Movements and Strategic Pivots: What’s Next in 2025?
From significant shifts in business models to notable company closures and pivots, this year has been a transformative period for direct selling. We’ll explore the latest company actions, discuss the drivers behind these moves and look ahead to what these trends mean for 2025. Are we on the verge of more restructures, consolidations, or innovations? This section will equip you with insight into what to expect and how you can prepare.
🚀 Momentum Companies
A select group of companies in direct selling has managed not only to sustain growth but to accelerate it with impressive year-over-year performance. This section highlights companies that achieved at least $50 million in annual revenue and 25% growth in North America this year. Understand what these “momentum companies” are doing right and how they’re thriving in a competitive environment. You’ll leave with practical takeaways for identifying—and replicating—the factors driving success among these top performers.
⬆️ Startup Success
Direct selling is attracting an impressive roster of startups that have rapidly scaled to $1 million in monthly revenue since launching post-2020. This presentation showcases standout examples of startup success in the industry, detailing the paths these emerging players have taken to disrupt and grow. Discover how new companies are embracing hybrid models, leveraging technology and reimagining traditional selling approaches to fuel their rapid ascent.
🌎 Demographic and Regional Insights
With the direct selling market’s diversity continuing to expand, understanding the demographic landscape is essential. We’ll provide an overview of the customer and distributor bases in the U.S., including the rising influence of Hispanic and Latino communities, especially in the Americas. Explore how demographic trends are reshaping customer engagement and opening new avenues for growth in both domestic and international markets.
🎉 Innovation in Direct Selling
How are companies in direct selling using AI and other technological advancements to transform operations, from customer service and distributor support to data analysis and compensation models? This section will explore how innovative technologies are changing the way direct selling companies do business, and how these advancements can create opportunities for streamlined operations and enhanced engagement.
About Stuart Johnson
CEO of Direct Selling News
No one provides an overview of the real state of direct selling like Stuart Johnson. As founder and CEO of Direct Selling News, Stuart has been instrumental in shaping industry discourse and fostering innovation.
His experience and perspective offer a rare opportunity to hear from one of the most influential figures in direct selling today.
Who should watch?
This presentation is designed for corporate staff members of direct selling companies and suppliers who serve the channel. If you’re focused on strategic growth, sales performance or staying ahead of industry trends, this session will equip you with the latest insights you need.
Get Access to the Recording
Complete the form to request access to the Direct Selling Update 2024 recording. Registration is free, and all submissions will be reviewed before access is granted. Don’t miss this chance to gain a competitive advantage with insights that can guide your strategic decisions.
Fill out the form now to secure your access to this essential presentation.
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